Samsung has used the interval between CES and the PMA photography show to add the ES10 to its cameras. The 8.1-megapixel device is pitched chiefly to first-time users and has a handful of automatic features that remove the need for control, such as face detection and a self portrait mode that waits until it detects that another face, the photographer's, is in the scene. A slideshow mode also lets users display photo collections with music and transitions without sending photos to the camera.

The camera has a simple 3X, 38-114mm equivalent zoom lens with light sensitivity up to ISO 1,600 and software-only image stabilization to reduce blur. It can also capture 640x480 video at full speed to the storage choice of SD and SDHC cards. Samsung hasn't given a price or a ship date for the camera, though most of its camera line reaches the US.