updated 08:50 pm EST, Mon February 9, 2009
Vudu Box price slashed
Vudu, Inc. has permanently slashed the price of its media box, now offering the devices for $150. The company has progressively lowered the cost of its basic set-top box, dropping from $400 to $295 a year ago. A holiday promotion initially halved the price to $150, undercutting the Apple TV by $80. The basic Vudu Box also offers 250GB of storage, exceeding the 160GB capacity of the top-level Apple TV which costs more than twice as much.
"We are reaping the rewards of success in the retail channel over the holidays, lower component prices and higher movie revenues," explained Edward Lichty, the company's executive vice president of strategy.
Access to 1080p/24 content also provides a competitive edge over Apple's product which is limited to 720p resolution. Vudu owners can access over 13,000 titles, with 1,300 available in HD. An iPhone app launched last month allows users to choose titles from the mobile device, then automatically downloads the content to the Vudu Box.
Movie purchases are priced between $2 and $20, while rentals can cost between $1 and $4.