updated 10:55 am EST, Wed February 11, 2009
JVC GY-HM700 HD Camera
JVC today rolled out a pro-grade HD camcorder designed explicitly for videographers using Apple's Final Cut Pro editing suite. The GY-HM700 is the only 1080p camera to capture directly in the MOV format used by QuickTime and so lets producers send raw footage directly to Final Cut without the software having to first transcode or otherwise alter the material before it enters the pipeline. Editors can even trim video while it's stored on the camera, JVC notes.
The camera is also uncommon among pro cameras through its use of two SDHC cards for the bulk of its storage, which lets it capture to a regular and relatively cheap storage format while holding as much as 64GB (6 hours) of video. As the camera will alternate which card it records to, users can keep hot-swapping cards as long as necessary to keep recording. An optional docking media recorder lets users capture to the SanDisk/Sony-made SxS card format and switches to MPEG-4.
Image quality has also been given a lift versus earlier JVC cameras and includes an improved 3-CCD sensor layout with adaptive pixel correlation that improves the perceived video resolution. A new Canon lens, a 480p (852x480) LCoS-based viewfinder, and a 4.3-inch flip-out LCD also reportedly improve shot composition.
JVC gives the camera HD/SD SDI, component, composite and DV/HDV FireWire outputs to send footage outwards as well as phantom power-capable XLR inputs for microphones beyond the bundled shotgun unit. JVC plans for the camera to ship in March for $7,995.