Microsoft confirms plans to open retail stores
updated 09:40 pm EST, Thu February 12, 2009
Microsoft retail stores
Microsoft on Thursday announced the appointment of David Porter as vice president of Retail Stores, confirming earlier reports that the company is planning a foray into the realm of brick-and-mortar establishments. Porter's first task will be to determine the timing, locations and specific details of the stores. He brings experience from 25 years at Walmart where he served as the vice president and general merchandise manager of Entertainment.
The move will bring Microsoft into a new playing field to compete against Apple, although the Mac-maker finished 2008 with 251 retail locations and plans to keep expanding through 2009. Apple Stores have become a strong point of the company, accounting for 46.7 million visitors last quarter and bringing in $1.74 in revenue, averaging $7 million for each store.
Microsoft stores would provide a place to market products directly to consumers, such as the upcoming launch of Windows 7 and the company's Zune and Xbox devices. “This is an exciting time with our strong lineup of upcoming product releases including Windows 7 and new releases of Windows Live and Windows Mobile," Porter said.
Opening retail stores goes against the company's previous strategy that focused on marketing system partners and third-party stores. Porter suggests that the venture could prove beneficial for both sides. “I am excited about helping consumers make more informed decisions about their PC and software purchases, and we’ll share learnings from our stores with our existing retail and OEM partners that are critical to our success,” he said.
Microsoft has not yet announced any plans for particular locations, or if the stores will directly sell computers or provide a place for customers to demo the software.










Wow
02/12, 10:19pm (1 reply) reply
So when is Microsoft going to start building PC's and stop license Windows? That's about the only Apple strategy left for them to copy.
koolkid1976
Fresh-Faced Recruit
Joined: May 2003
yup
02/12, 10:23pm reply
and this will be the nail in the coffin for MS. This will be a huge failure I am sure.....can you imagine thier Genius Bar lined up with PISSED of Visturd users, zune users and all the other c*** they have made poorly? good GOD the lineups
imactheknife
Junior Member
Joined: Jul 2003
Didn't they...
02/12, 10:28pm reply
...try this before? Oh wait: I guess it was Dell and some other company. The one with the Cow skin looking boxes. Gateway, I think. Both failed miserably, and I think Microsoft is going to follow. Here's to Microsoft's bid to try and stimulate the economy.
juraiprince
Fresh-Faced Recruit
Joined: Feb 2006
wtf?
02/12, 10:29pm reply
Doesn't Microsoft know that EVERY store NOT an Apple store IS a pro-Microsoft store?? What can MS offer in their own store not already available at other retail locations?
gambit-7
Fresh-Faced Recruit
Joined: Feb 2001
This is the dumbest thing
02/12, 10:35pm reply
The whole freaking world is a Microsoft store. When you walk into BestBuy or WallMart's computer sections it's Microsoft land. The computers, the software titles, the peripherals it's all PC. This is just ego. Which manufacture's products are they going to display? There's a billion of them out there. The only thing I can think of is that this is a precursor to a MS branded computer. Apple's store was a reaction to being squeezed out of shelf space. Who's squeezing MS?
Guest
Fresh-Faced Recruit
Joined: Nov 1999
Size matters
02/12, 10:46pm reply
They could save money by putting a Microsoft store inside the broom closet of every Apple store. Heeer's the 15 different versions of Windows on this side and heeeeer's the 4 versions of Office on this side. No Genius Bar.
loudpedal
Junior Member
Joined: Oct 1999
Simple. Sell WindowsXP
02/12, 10:46pm reply
There is a sure-fire way to make sure the company prosper and start to root.
Make sure that WindowsXP is unavailable and sell XP exclusively in Microsoft-direct stores.
Paul Huang
Forum Regular
Joined: Sep 1999
LOLLLLLL
02/12, 10:55pm reply
The best store Micromoron can open is a pharmacy!
jarod
Fresh-Faced Recruit
Joined: Apr 2005
Please let them do it
02/12, 11:55pm reply
Please let them do it , would love to see how badly they try to copy Apple.
russellb
Fresh-Faced Recruit
Joined: Sep 2001
Please let them do it
02/12, 11:55pm reply
Please let them do it , would love to see how badly they try to copy Apple.
russellb
Fresh-Faced Recruit
Joined: Sep 2001