updated 09:35 am EST, Thu February 19, 2009
Ricoh CX1 Camera
Ricoh has taken its turn at pre-PMA introductions today and has unveiled the CX1. Rather than solely increase the resolution, the company has opted to give the 9.3-megapixel camera an emphasis on image quality. By using a 1/2.3" CMOS sensor instead of a typical CCD and including a new imaging engine, Ricoh hopes to significantly reduce the amount of noise and also to expand the dynamic range. An algorithm that interpolates pixel color values from the sensor gives the camera about 1 EV (exposure value) more of range than typical cameras.
The company also has a double-shot mode designed to generate high dynamic range images and creates the equivalent of 12 EV by overlapping two shots from the same scene. Action photography is also given an assist through continuous shooting modes that capture between 15 and 120 frames per second for the last one or two seconds before the shutter release and can appropriately catch exact moments.
Other touches include a relatively powerful 7.1X, 28-300mm equivalent lens as well as a unique multi-target autofocus mode that detects seven different AF points and shoots a sample of each, helping in macro shots or other situations where the automatically detected focal point isn't necessarily ideal. Ricoh hasn't detailed full availability, though the camera should be available in both the company's native Japan as well as Europe in mid-March. UK pricing sits at about £299 ($426) after tax.