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Intel letter bashes NVIDIA Ion platform

updated 02:20 pm EST, Tue February 24, 2009

Intel bashes NVIDIA Ion

As the competition between rivals Intel and NVIDIA heats up, recently even crossing into the legal arena, Intel has released a document called "Nvidia Ion Competitive Positioning Guide," which brazenly criticizes the new platform. The document, spotted by bit-tech.net, claims that the Ion is nothing new and simply another SKU in the chipset family that contains the GeForce 9400, 9300, 9100M G or 8200M G components.

Intel further alleges that "despite Nvidia's continued execution and power problems with this chipset, Nvidia is partnering the same chipset with an Intel Atom processor and creating hype around what it calls the 'Ion Platform'." The criticism also claims that the use of an integrated chipset designed for notebook and desktop systems will lead to higher costs and power consumption in the netbook and nettop categories.

Along with the general hardware issues, Intel also accuses NVIDIA of exaggerating the amount of interest expressed by PC builders. "Nvidia claims that many OEMs are exploring the Ion, but as of this writing, no customer has publicly disclosed plans to design Ion-based products."

Intel goes on to promote its own products, although bit-tech.net pointed out that the Atom chipset is derived from the company's 945 chipset. "Don't buy the hype around Nvidia Ion--it offers no advantages that an Intel platform cannot provide relevant to the Netbook and Nettop market segments," the Intel document concluded.

NVIDIA recently revealed that it is involved in a legal battle with Intel regarding a license to produce mainboard chipsets for processors. The Intel filing aims to stop NVIDIA from producing compatible mainboard chipsets for any of Intel's newer processors with integrated memory controllers, such as the Core i7 CPUs.

Intel has also been accused of deliberately attempting to quash the Ion platform by sending out letters suggesting it would only sell Atom chips bundled with Intel-designed chipsets, instead of allowing third-party manufacturers to offer alternatives. The chip-maker said it had "no plans" to approve the use of NVIDIA's MCP79, better known as the GeForce 9400M, with its netbook processors.



By Electronista Staff
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