Multiple claimed sources have said network device firm Cisco has or will buy Pure Digital. The value of the deal is estimated by TechCrunch to be over $500 million and would give Cisco control over the Flip line of pocket video cameras, such as the Flip Mino HD. Buying the still small, young Pure is believed part of a larger strategy to encourage heavy Internet use that would justify its network equipment.

Neither of the involved companies has commented on the purported deal, though Cisco has been making an increasing push into home technology and is best known for having acquired Linksys, which lets it produce home network routers as well as media center extenders.