Printed from http://www.electronista.com

Win Mobile Market to copy App Store revenue sharing

updated 10:15 am EDT, Wed March 11, 2009

Win Mo Market Revenue

Microsoft on Wednesday published early details of its development tools for Windows Mobile 6.5 smartphones and also set out the revenue model for the Windows Mobile Marketplace. The company's first self-run mobile software store will almost exactly duplicate the business model used for the iPhone App Store: Microsoft will collect a flat 30 percent of the revenue from each app regardless of price or the number of copies sold. Free apps also won't incur any download costs for developers.

The company has also established similar terms for app licensing. Developers pay a yearly $99 fee that will let them publish five apps. Unlike Apple's system, however, developers will have to pay $99 for every additional app published to the Marketplace. Student developers can publish to the store for free.

Microsoft also says it will have a "rigorous" certification process that vets apps before they go online, though it promises to improve on Apple's approach by providing more frequent feedback on the approval process before and after apps are published.

Developers can already write for the store using an updated version of the Windows Mobile 6 SDK as well as the .NET framework. Registrations for app development will open during the spring, while submissions will start in late summer, or just ahead of Windows Mobile 6.5's expected September launch on shipping devices.

The policy decisions for the Marketplace point to a clear attempt to spur development for Windows Mobile, which is increasingly lagging behind the iPhone in the number of available apps. Although Microsoft touts the existence of over 20,000 apps, the number includes every app released since Windows Mobile became available. In contrast, Apple has recently passed the 26,000 mark despite offering third-party development for less than one year. Most attribute this to rejecting the approach of conventional app stores or smartphone licensing schemes, which often increase the royalty rate to near 50 percent for successful apps and which either charge per app or by the nature of an app's features.



By Electronista Staff
toggle

Comments

  1. Surur

    Fresh-Faced Recruit

    Joined: Mar 2009

    0

    Where's your proof?

    "Although Microsoft touts the existence of over 20,000 apps, the number includes every app released since Windows Mobile became available."

    Where's your proof of this statement. Microsoft is only counting apps available on Handango, whereas there are thousands of freeware apps available on XDA-Developers, ppcfreeware and other websites that will never be counted because they are not being commercially sold.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Brother HL-L8250CDN Color Laser Printer

When it comes to selecting a printer, it's not exactly something most people put a lot of thought into. Printers are often touted as f ...

Moshi iVisor AG and XT for iPad Air 2

Have you ever tried to put in a screen protector that relies on static to cling to the screen? How many bubbles and wrinkles does it h ...

Epson PowerLite Home Cinema 3500 projector

Trying to find the perfect projector for a home theater can be tricky, as there are bountiful options on the market from a large numbe ...

Advertisement

toggle

Most Commented

 
toggle

Popular News