AT&T today quietly lifted up the quality of its low-cost phones by launching the Motorola EM330. The flip phone is atypically media-rich and has a 1.3-megapixel camera along with a media player app and microSD storage. It also handles stereo Bluetooth and FM radio for when local content runs dry.

The handset is limited to EDGE for data but also has a relatively long 7.5 hours of battery life. AT&T is accordingly making the price a selling point, as the EM330 is available today for free with any two-year plan and an immediate $50 online discount. Buying the phone contract-free is also comparatively inexpensive at $130.