Printed from http://www.electronista.com

Cisco to buy Pure Digital for $590m

updated 09:40 am EDT, Thu March 19, 2009

Cisco Buys Pure Digital

Cisco on Thursday said it would buy Pure Digital for $590 million in stock. The deal puts the camera maker into the same Consumer Business division as Linksys and gives the larger company control over Pure's lineup, which includes the Flip Mino HD and other Flip devices. Cisco describes the buyout as a way of branching into "visual networking" and that it will "quickly expand" the Flip line as a result.

The news confirms a late rumor and is likely spurred by Cisco's desire to encourage heavy bandwidth use for its networking equipment, including Linksys' routers. Support for HD video at Vimeo and YouTube is widely thought to encourage the proliferation of pocket HD camcorders like the Flip Mino HD.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Tylt Energi 2K Travel Charger

Backup batteries and device chargers are objects that many users take for granted. They often only one dimensional, restoring the batt ...

ActvContent Sync Smartband

Smartbands of all sorts are hitting the market. Some build on the buzz around fitness trackers, while others offer simpler features fo ...

RocketStor 6324L Thunderbolt 2 eSATA bridge

Like it or not, the shift to Thunderbolt is underway. The connection is extremely flexible, allowing for video and data to co-habitate ...

Sponsor

toggle

Most Commented

 
toggle

Popular News