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iPhone makes up 33% of all smartphone traffic

updated 09:55 am EDT, Tue March 24, 2009

AdMob Feb 2009 Phone Share

Apple's iPhone continues to have the largest share of the smartphone market based on data traffic, according to February data from AdMob. The touchscreen cellphone accounted for exactly 33 percent of all tracked requests worldwide and an even higher 49.5 percent within the US. Other devices trail significantly behind, with the Nokia N70 having just 7.1 percent of world traffic and the BlackBerry Curve 8300 representing 9.1 percent of US data.

AdMob notes that the T-Mobile G1 (HTC Dream) and Verizon's BlackBerry Storm are also significantly further back, representing 5.2 percent and 1.7 percent of US traffic respectively; neither charted on the worldwide ranks. Both were nonetheless the top data devices on their respective networks.

Apple is also commanding data share in terms of operating systems. In the six months from August 2008, iPhone OS share jumped from 10 percent of smartphones in the US to reach its claimed 49.5 percent. The jump pushed RIM's BlackBerry share down from 32 percent to 21 percent, while Windows Mobile tumbled further from 30 percent to 13 percent. Palm has also fallen sharply, dropping from 19 percent to 7 percent; Android as a new entry has 5 percent.

Worldwide, Apple is second place to Symbian as the sheer size of Nokia's phone range continues to give it 43 percent. However, the figure represents 21 percent of the market lost since August where Apple climbed from just 4 percent that month to its 33 percent and second-place position in February. Most rivals have also dipped slightly, with all RIM phones dropping a percentage point to 10 percent, Windows Mobile falling from 13 percent to 7 percent and Palm's share halving from 6 percent to 3 percent.

Of all mobile devices regardless of type, the iPhone also led data traffic with 11.2 percent of requests. The iPod touch was second with 6.7 percent, while the Motorola RAZR V3 has fallen to 2.9 percent of traffic. The N70 is the first non-US device to rank with 2.4 percent of online traffic.

The shift towards Apple comes even as heated competition has helped boost smartphones' total share of the market has climbed from 26 percent to 33 percent and as te number of total requests actually dropped 3 percent versus January, though this is partly explained by February's 28-day span.

AdMob is keen to note that the share doesn't represent phone sales alone and instead reflects a combination of this with actual web use. Phones with more advanced web browsers like mobile Safari are more likely to be used online than devices that may be more ubiquitous but discourage web use.





By Electronista Staff
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Comments

  1. nat

    Junior Member

    Joined: Mar 2002

    +1

    variety

    Apple needs to jump on this with different phones and more carriers.

  1. trenchcoat77

    Fresh-Faced Recruit

    Joined: Aug 2003

    -1

    Limited in variety

    Apple has an exclusive contract with AT&T in the USA until 2012. They can't expand carriers until then.

  1. vasic

    Fresh-Faced Recruit

    Joined: May 2005

    -1

    Which carriers?

    With iPhone's hardware, the only other (GSM) carrier they could work with would be (refrain from laughing) t-Mobile. In other words, no point even trying.

  1. cmoney

    Mac Enthusiast

    Joined: Sep 2000

    +2

    Re: Which carriers?

    I usually use that very argument when talking about unlocking the phone. But when the question is about what carriers could Apple target, I'm sure if Verizon lost their attitude and bent over, Apple could make a CDMA version.

    (In fact, rumors around the original release said they approached Verizon first.)

  1. coffeetime

    Junior Member

    Joined: Nov 2006

    0

    verizon wireless

    With $$$$$$$$$$$$$$$$ Apple made from iPhone, they have no problem producing CDMA only iPhone. It will still sell like a hot cake at this point. Nothing to loose. I want one. I hate AT and T.

  1. aristotles

    Grizzled Veteran

    Joined: Jul 2004

    -2

    Variety can be bad

    Variety of hardware platforms is precisely what holds back WIndows Mobile development because you have to target multiple hardware platforms with varying functionality and performance.

    If you want variety, get another type of phone.

  1. furghella

    Fresh-Faced Recruit

    Joined: Oct 2002

    +1

    Where is the study??

    I looked around on the Admob website, the study is nowhere to be found... Where are the original source??

  1. furghella

    Fresh-Faced Recruit

    Joined: Oct 2002

    -1

    Where is the study??

    I looked around on the Admob website, the study is nowhere to be found... Where are the original source??

  1. nat

    Junior Member

    Joined: Mar 2002

    +1

    If you want variety..

    i don't have any kind of cell phone but i do have stock.
    apple will need to expand and offer variety to stay in the lead.
    you're assuming apple will make the same mistake ms made. i rather doubt that.

  1. Ted Todorov

    Fresh-Faced Recruit

    Joined: Nov 2002

    +2

    Verizon won't happen

    Besides the dead end of CDMA, I think that Verizon itself is the biggest obstacle to iPhone on Verizon.

    First, as you know, Verizon already turned Apple down before they approached AT&T.

    Second, In an interview with The Financial Times yesterday, Verizon CEO Ivan Seidenberg had this to say when asked about the competition posed by Apple’s iPhone: “It’s very cool. And Steve Jobs eventually will get old… I like our chances.” This was widely interpreted as Ivan telling Steve to drop dead. So long as Jobs is alive and Seidenberg remains Verizon CEO, I don't see Verizon getting the iPhone.

    Third, look at the botched BB Storm launch on Verizon. Now, it may have been RIM's fault, but I suspect that Verizon was pushing RIM to release the Storm before it was ready, in time for the holidays.


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