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In weak economy, Adobe touts CS4 productivity [video]

updated 08:35 pm EDT, Wed March 25, 2009

Adobe touts CS4 efficiency

The recession has brought a sea-change in the way Adobe is marketing CS4. Instead of focusing on fancy new features, the new mantra is ROI -- return on investment. To that end, the company has commissioned what it says is independent research proving CS4 can save "thousands of dollars a year" over the previous version thanks to built-in timesavers and other workflow improvements. In other words, CS4 can do more with less.

The Pfeiffer Consulting study is clearly aimed at existing Adobe customers. It only compares CS4 to CS3 -- there is no comparison to competing products. The idea, according to Adobe VP Dave Burkett, is to give artists and designers some "ammunition" to take to their corporate bosses who may be reluctant to upgrade due to the recession. By demonstrating reduced labor costs, designers can justify the roughly $400-$900 per-workstation upgrade cost.

Pfieffer conducted 125 time and motion studies on typical CS4 tasks using design professionals in a variety of fields. For example, the Preflight feature in Adobe InDesign helped users identify and correct production errors more than twice as fast, according to the study. By calculating the time saved in terms of dollars, Pfieffer estimates that various productivity improvements can save CS4 Design Premium users more than $5700 per workstation, each year.

Several versions of the benchmark study have been prepared for download, each aimed at different segmentsof the creative community.

By Electronista Staff
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  1. Bobfozz

    Fresh-Faced Recruit

    Joined: Jul 2008



    How can someone who is using CS3 get up to speed fast enough to use CS4 without spending time experimenting, studying manuals, going to a conference, etc? Was this time lost included in the study? Was this cost deducted from the savings?
    And these speed demons who know every shortcut on the planet, just how many of them are there?
    Lastly, do these studies allow for "thinking and planning" time or just doing something, anything?
    I'd like MacNN to report on the parameters.

  1. chelsel

    Fresh-Faced Recruit

    Joined: Aug 2007


    Save your $$$ = Best ROI

    Save your money... stick with CS3. That's the best ROI, the ROI on your investment in CS3. Sorry Adobe, you done messed up... delivering a "bug fix" release and calling it CS4... we'll wait for CS5 thank you.

  1. revco

    Fresh-Faced Recruit

    Joined: May 2005


    need work

    You've got to have the work coming in to get your ROI. Poor economy = less work. Save your bucks, you might need them if times get tougher.

  1. pairof9s

    Senior User

    Joined: Jan 2008


    How to save most $$$

    I ain't buyin'!

  1. kdogg73

    Dedicated MacNNer

    Joined: Dec 2002



    I couldn't agree more.

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