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Microsoft job postings hint at Zune expansion

updated 07:10 pm EDT, Thu April 2, 2009

MS hints at future of Zune

The first hints of Microsoft making good on its promise of bringing the Zune platform to other devices than the current portable media players have come in the form of two job postings discovered today. The first is seeking a software development engineer for the Zune team to help deliver digital entertainment into the living room, while the other is hinting at the Zune service and Zune Marketplace extending globally.

The living room offering may include new hardware or perhaps existing platforms such as Xbox 360 or a new third-party hardware interface similar to the Apple TV and would deliver on-demand video and audio.

Microsoft has increasingly shied away from focusing on the Zune players themselves as the center of its strategy. While arguing that it ultimately needs to spread the interface, marketplace and other traits of the devices, the company has seen its year-over-year Zune revenue plummet without significant hardware revisions or expansion to other countries. [via ArsTechnica]

By Electronista Staff
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  1. martinX

    Fresh-Faced Recruit

    Joined: Sep 2008


    April 2nd?

    Shouldn't this story have been released on April 1?

  1. jarod

    Fresh-Faced Recruit

    Joined: Apr 2005



    Another billion dollar investment for the 2.5 idiots that actually use that junk!

  1. Bobfozz

    Fresh-Faced Recruit

    Joined: Jul 2008


    The iPod

    It must really irk MS for Apple to have a huge share of anything.
    If Apple hadn't invented the iPod, lackluster and unimaginative MS probably would have never thought of the Zune... now they probably wish this was one thing of Apple's they didn't try to copy.
    It's in Apple's DNA to do these things. If MS hired away ALL the Apple Engineers and moved them to Redmond, they still wouldn't get it.

  1. kdogg73

    Dedicated MacNNer

    Joined: Dec 2002



    What's a Zune?

  1. MacnnChester

    Fresh-Faced Recruit

    Joined: Jun 2007


    I just keep wondering ...

    ...why would anyone want to develop for Windows or the Zune. In the end MS just can't develop innovation in the one thing it concentrates on, an OS, and it is forced to try to "innovate" where 3rd parties already exist (mice, game consoles, music players) and now wants to move to the living room.

    Why would you want to be a Dell or Hp, when all you are doing is figuring out how to sell someone elses OS, and a lame OS at that, and have to wait for the gorilla to decide whether it wants to take another of your markets!?!?

    I know buying into the MS hegemony is basically a no-brainer in an age of near monopoly, but it is ridiculous to think of so many businesses and so much investor money being held hostage by Monkey Boy and the Redmond technocracy.

  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: I just keep wondering

    Why would you want to be a Dell or Hp, when all you are doing is figuring out how to sell someone elses OS, and a lame OS at that,

    HP has their own OS. HP-UX. Never took the world by storm, as its just another Unix variant.

    And what would you suggest? That Dell start up their own OS division and create computers that work with that? Oh, that will work great. Nothing like having 15 computer manufacturers with 5% market share each, all incompatible with the rest.

    Oh, I know. Dell should get in bed with Apple and start selling OS X computers. That would be a great move! Oh, wait, Apple won't let others sell computers.

    and have to wait for the gorilla to decide whether it wants to take another of your markets!?!?

    Yes, as opposed to Apple, who have no problem getting into markets they aren't in (music players, phones) but that's OK, because they're apple, so its better, so its OK. But if MS gets into another market, they're 'stealing' it.

    And what markets is MS taking from Dell or MS? The third-party keyboard market and mouse market? Besides the fact that they don't really sell those things seperately, you'll note there's a lot of competition in that market. MS hasn't exactly driven out Logitech and the rest.

  1. pairof9s

    Senior User

    Joined: Jan 2008


    Apple innovates

    I don't think Apple "steals" rather it changes new markets. Whether it's the original Mac, the iMac, the iPod or the iPhone, Apple always sets out to change a market whose existing products seemed aimed at the very people who built them; basically, Apple attempts to make technology easy for the Everyman.

    But name one successful, original product from Microsoft that changed a market...not controlled but changed? No, Microsoft is most adept at slamming a market with its money & spin to try and control it...some times a winner (XBox) but more often not (Zune, WebTV, SmartWatch, etc.)


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