Online and rent-by-mail company Netflix on Thursday announced it has delivered the two billionth DVD to one of its subscribers in Birmingham, Alabama on Wednesday. The lucky subscriber, Clay Shannon, has received a free lifetime subscription to commemorate the achievement. The Blu-ray copy of Nick and Norah's Infinite Playlist was shipped from Netflix' Atlanta-based distribution center, one of 58 the company operates in North America.

The company was launched late in 1999, and now has over 10 million subscribers in the United States. It also provides video-on-demand shows and movies through the online Xbox 360 Live service as well as other platforms. The company offers over 100,000 DVD titles and about 1,300 high-definition Blu-ray offerings.

At the start of this week, Netflix announced it would raise prices for Blu-ray titles by 20 percent and use the new revenue to expand its high-definition library.