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U2 blames Apple for switch to BlackBerry

updated 03:15 pm EDT, Mon April 6, 2009

U2 Blames Apple for Switch

Apple's tendencies for tight control of its products ultimately drove U2 to abandon the company for sponsorship in favor of Research in Motion's BlackBerries, the music group's frontman Bono is now known to have said. In a recent conversation with Toronto DJ Alan Cross that was mentioned to the Globe and Mail, the artist revealed that U2 had approached Apple for designing products but had been rejected, leading the band to switch to RIM when it became clear it could have a more direct hand in final products.

"[RIM] is going to give us what Apple wouldn't -- access to their labs and their people so we can do something really spectacular," Bono said.

Neither RIM nor U2 has said specifically what will be involved in the collaboration beyond RIM helping to finance U2's latest tour, though it's reportedly "not far off" that custom software will be involved.

The news is a symbolic blow to Apple, which from 2004 through 2006 regularly sold U2 Edition iPods that had special colors and engravings as well as discounted or free downloads of U2 music and videos. U2 Edition sales stopped with the release of the first iPod classic, and the company's only immediate connections to U2 are its sales of (Product) Red iPod nano and shuffle models, which contribute to the anti-AIDS charity co-founded by Bono.

Since Steve Jobs' return to Apple as CEO, his company has typically refused to outsource or otherwise collaborate on hardware or software design with outside parties, instead preferring to acquire companies or otherwise keep designs to itself. RIM largely controls its own designs as well but has often relinquished some authority to other firms, such as its willingness to let carriers customize their firmware and the software offered on BlackBerry App World.



By Electronista Staff
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Comments

  1. maxk

    Fresh-Faced Recruit

    Joined: Jun 2008

    +9

    so?

    anybody's going to cry about greedy Bono?

  1. gelbin

    Fresh-Faced Recruit

    Joined: Jul 2000

    +10

    not surprising

    what happens when two creative "companies" and huge egos try to negotiate shared creative control. I love both apple and U2, but I am not entirely shocked that Jobs and Bono could not agree on who gives up what to whom.

  1. WiseWeasel

    Junior Member

    Joined: Apr 1999

    +11

    funny

    That's funny, Bono thinks U2 is still relevant...

    Comment buried. Show
  1. Darth_Pixel

    Fresh-Faced Recruit

    Joined: Oct 2008

    -10

    Why not Palm?

    How come Bono didn't go with Palm? Maybe OLPC? It's things like this when I wish the Fake Steve Jobs site was still going. It is sad they couldn't figure something out though.

  1. Woode

    Fresh-Faced Recruit

    Joined: Oct 2007

    +9

    Whatever

    What makes Bono think he can design a mobile device, either hardware or software? It's like any one of these other "celebrities" actually designing anything that bears their name. "Just make it black and it'll be fabulous!"

  1. jumbojet

    Fresh-Faced Recruit

    Joined: Aug 2002

    +18

    Thank Heaven

    I'd rather have Jon Ive designing my iPods than Bono.

  1. jumbojet

    Fresh-Faced Recruit

    Joined: Aug 2002

    +6

    Thank Heaven

    I'd rather have Jon Ive designing my iPods than Bono.

  1. finknottle

    Dedicated MacNNer

    Joined: Aug 2000

    +15

    Oh please..

    Do you know what you can do Bono....try and make music again instead of worrying about designing products. I mean that last album? What a piece of c***. So f**k off. Please.

  1. Sander

    Junior Member

    Joined: Jan 2002

    +9

    Same Story

    Same story... Now that Apple has paved the way with digital music and music buying habit (v. stealing), others join in forgetting what Apple has done in the first place. (Holy run on sentence...)

  1. Smurfman

    Fresh-Faced Recruit

    Joined: May 2001

    -4

    What matters...

    U2 needs to refocus back to their music and stop their pointless politicizing. I know they've always been political (and for some decent causes), but if they want to -really- contribute to the world, support something like GFA ( http://www.gfa.org/ ). This organization has its head on straight (it's not political and is much more effective)!

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