Is it me or is U2 just a pop band? Why should anybody listen to Bono for anything?

First John Mayer, then U2... looks like nobody is loyal to poor old Apple. Reminds me of the good old days of the Classic.

So if a rock band, or anyone doesn't get what they want they will support another platform. So what are they going to support on the blackberry? Really it is not a music platform. That isn't why people buy it for and that won't change in the near future.

Maybe Bono will jump ship when that cool Zune Phone comes into the market. Yeah that's it. I'm done with celebrity endorsements. If it works well, I'll buy it.

I am pissed at Apple too. They don't give me access to their labs and their employees so I can do something even more spectacular than what Bono wants to do.

designs for Apple but Apple employees.

I thought Bono produced something really spectacular in one of South Park episodes.

http://www.southparkstudios.com/clips/155668

Just another old man band.

terrible crappy band had a couple decent songs in the 80s thats it though

I've been posting on these boards for years, and many would consider me a fanboy of both U2 AND Apple at times. I think it's funny how insecure people get over the smallest disparaging word about Apple. I'm also a huge Apple fan (and user since my college days back in '90) AND U2 fan since '87. (I am sure my long-term relationship will be the first thing called to question by the lunatic fringe on here...)

1. Anyone who doesn't like U2, fine, but I think if all you have to say on here is that you don't like U2, you may be more interested in who is endorsing Jergen's lotion instead.

2. Since the people that don't like U2 anymore don't know what the band is trying to do, let me give you a bit of enlightenment: the band wants to do something truly interactive on a large scale with their current tour. Obviously Apple didn't have an interest in supplying the resources, and so Blackberry came through for them. It is worth noting that they approached Apple FIRST. Bono obviously still likes the brand, and likely they will work together on something in the future, but RIM was able to do what they wanted.

I think you miss the point... U2 didn't want to design for Apple. They wanted Apple to design for U2. Apple wasn't interested (have they EVER designed for anyone but themselves?), but RIM was.

Now, please, go back to your self-gratifying belittlement of others who clearly have made it further in life than you will. I'll enjoy the show.

I've been posting on these boards for years, and many would consider me a fanboy of both U2 AND Apple at times. I think it's funny how insecure people get over the smallest disparaging word about Apple. I'm also a huge Apple fan (and user since my college days back in '90) AND U2 fan since '87. (I am sure my long-term relationship will be the first thing called to question by the lunatic fringe on here...)

1. Anyone who doesn't like U2, fine, but I think if all you have to say on here is that you don't like U2, you may be more interested in who is endorsing Jergen's lotion instead.

2. Since the people that don't like U2 anymore don't know what the band is trying to do, let me give you a bit of enlightenment: the band wants to do something truly interactive on a large scale with their current tour. Obviously Apple didn't have an interest in supplying the resources, and so Blackberry came through for them. It is worth noting that they approached Apple FIRST. Bono obviously still likes the brand, and likely they will work together on something in the future, but RIM was able to do what they wanted.

I think you miss the point... U2 didn't want to design for Apple. They wanted Apple to design for U2. Apple wasn't interested (have they EVER designed for anyone but themselves?), but RIM was.

Now, please, go back to your self-gratifying belittlement of others who clearly have made it further in life than you will. I'll enjoy the show.

Why in the world would Apple let Bono design their products?

That's a pity. I really like that singer Bongo.

The article is a bit confusing, but the previous poster had it right: U2 wanted Apple to design something for them, not the other way around, although in practice I'm guessing there would be product tie-ins over which the U2 organization wanted control. This just isn't how Apple works, and so that was that. In the end, I do think Apple did the right thing - I wonder how Bono would have reacted if Apple had said "OK, we'll build the products you want and give you some creative control over the product tie-ins, but on one condition - you have to give Apple some creative control over your next album."

"Tickets for the first handful of North American dates on this fall's U2 [ tickets ] 360 tour hit the box office earlier today (3/30), and promoters claim the group posted record-breaking sellouts in all four cities, each of which will now host the band on back-to-back nights."
Source: livedaily.com

Yea, sounds like a washed up band with no relevance. Clearly the all-stadium tour they are selling out this summer is a sign that those of you declaring the band's doom (either impending of years ago) have a keen savvy and an insight into the recording industry second only to your insight into Apple itself.

I would have put this into my initial posting but I was on my iPhone, and since I couldn't copy and paste yet, I had to wait until I got home to do so.

"I think you miss the point... U2 didn't want to design for Apple. They wanted Apple to design for U2."
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Um, what is the difference? It's the same in the end. Your semantics escape me...

money. simple. money.

who ponied up? rim.

isn't celebrity endorsements for like 13 year olds and retired people (arnold palmer anyone?)? what person over 25 actually buys things because a celebrity uses it?

I don't recall all this commentary over U2 being relevant or just a lame rock band when they joined with Apple with the U2 iPod.

I guess you turn irrelevant when you decide to let someone besides Apple sponsor you.

Actually I think this is more a blow to RIM - that they would be irresponsible enough to allow so much access by an unproven designer. It actually helps Apple's image to show that they refuse to compromise the excellence of their product design - even for the mighty Bono.

I'm sure in this down economy, corporations are eagerly awaiting the Blackberry U2 Edition, which costs a good bit more than the regular Blackberry. I'm sure IT departments all across the world are delaying Blackberry purchases in anticipation of this glorious device designed by noted software developers/industrial designers Bono, the Edge, Adam Clayon, and Larry Mullins Jr.

Glory be to U2!

I'm sure in this down economy, corporations are eagerly awaiting the Blackberry U2 Edition, which costs a good bit more than the regular Blackberry. I'm sure IT departments all across the world are delaying Blackberry purchases in anticipation of this glorious device designed by noted software developers/industrial designers Bono, the Edge, Adam Clayon, and Larry Mullins Jr.

Glory be to U2!

"Apple doesn't care about saving the whales or feeding the children of the world. They just want to sell their stupid iPods. We just couldn't be a part of that hypocrisy by the establishment… also, they wouldn't let us make our own toys."

-Bono, lol!

... I'd rather listen to a Jon Ive album than have Bono design my iPods.