Philips puts an end to 3D

Electronics giant Philips is drawing a close to its public efforts in 3D imaging, a Dutch site reports. The company is noted to be closing its 3D Solutions division entirely, and putting an end to the production of displays using its WOWvx technology. The technology is unique in the industry for simulating 3D on an LCD TV, without requiring viewers to wear special glasses. The cost and/or inconvenience of such glasses has traditionally been a major obstacle to the adoption of 3D displays.

The end of Philips' 3D efforts is being attributed not only to a global recession, but a slower adoption of the technology than previously hoped for. Though the company says it may eventually return to the field, the profitability of 3D is believed to be too minimal to justify present activity. Past WOWvx products have included a 22-inch commercial screen and a 56-inch prototype.

By Electronista Staff