updated 06:40 pm EDT, Thu April 16, 2009
YouTube premium content
The video-sharing site YouTube is expected to announce new content, including premium shows and additional full-length videos or movies, according to the Wall Street Journal. People familiar to the matter suggest the company is attempting to showcase its expanding library of full-length videos, without losing the focus on shorter clips submitted by the general public.
Unnamed sources recently indicated that YouTube is in discussions with Sony Pictures to carry full movies. The site is allegedly negotiating a license to play the movies, although it is unclear if the content would be ad-sponsored or purchased by the viewer.
The company has previously offered free downloads from several providers. A program announced in February will experiment with allowing companies to put a price on permanent copies. Video owners would have a choice over the specific type of license, from private-only terms to Creative Commons rights for modification and sharing.