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Nokia's Comes With Music a "big disappointment"

updated 01:15 pm EDT, Wed April 22, 2009

Nokia CWM Disappointment

Nokia's Comes With Music unlimited download service has performed well short of expectations, analysis by UK research group Music Ally says. The firm estimates that only 23,000 people have bought the special phones equipped with 1 year of music service and says the number is exceptionally low given the amount of advertising. The UK was the first country to adopt the service and is considered a potential sign of Comes With Music's performance elsewhere.

"If anything I was rather kind in not saying it was a complete catastrophe," Paul Brindley of Music Ally says. "It's a big disappointment because very rarely, if ever, have we seen a digital music service that's been so widely promoted in the mainstream media."

Nokia's music head Tim Grimsditch says the company hasn't released any statistics and thus that any numbers are unofficial, but defends Comes With Music as having a "very new business model" and says Nokia hopes to adjust both the strategy itself as well as its marketing pitch. A positive report should be available within 6 months, he says.

If the estimate is accurate, the figure represents a poor start for the service and for Universal Music, which is responsible for originally creating the concept. The label had seen Comes With Music as a way of evading dependence on Apple by putting a greater reliance on subscription music for phones rather than pay-per-track downloads on PCs. However, Music Ally's Brindley argues that Comes With Music has ultimately pushed users towards Apple as Nokia's insistence on protected Windows Media files has prevented customers from easily moving their songs to the Apple devices they already have. The removal of copy protection from iTunes songs is thought to be in some cases encouraging a further shift away from Nokia's strategy.

"People just want to be able to do what they want to do with the music," he says. "Consumers will ask, why can't I put this on my iPod? Obviously, Nokia wants to use this as a way to get people away from using music on their iPods, but as a music service in itself, Comes With Music just hasn't hit the mark."



By Electronista Staff
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Comments

  1. climacs

    Forum Regular

    Joined: Sep 2001

    +2

    EPIC FAIL

    Yes, I'm going to give up my iPod in order to make Universal happy.


    SSDD when it comes to music label execs.

  1. ricardogf

    Fresh-Faced Recruit

    Joined: Jan 2003

    +1

    Testudo?

    So, another "iTMS and iPod killer" bites the dust...you should buy one, Testudo...it fits you and your intelligence perfectly.

  1. Salty

    Professional Poster

    Joined: Jul 2005

    +2

    Nice

    Yah I wanna use a clunky interface on my phone instead of my handy dandy iPod eh? Is it just me or should apple make an iPhone nano that instead of being an iPhone in the normal sense is just an iPod with a phone and camera that slides out from under it? They could easily make it as thin as some of other phones out there.

  1. Salty

    Professional Poster

    Joined: Jul 2005

    0

    Nice

    Yah I wanna use a clunky interface on my phone instead of my handy dandy iPod eh? Is it just me or should apple make an iPhone nano that instead of being an iPhone in the normal sense is just an iPod with a phone and camera that slides out from under it? They could easily make it as thin as some of other phones out there.

  1. vasic

    Fresh-Faced Recruit

    Joined: May 2005

    +1

    Slides out????

    Why on Earth would anything slide out from under it on any Apple hardware????

    It is so fascinating to watch Universal fail over and over at learning from their mistakes. They are trying so hard to undermine the only company that can save their bacon (Apple), yet Apple continues to prove them that if you're in music business, you may as well close up shop if you don't want to work with Apple on their terms. 'Premium' pricing ($1.29) is now proving, barely a month after taking effect, that it is another idiotic idea by Uni et al. Perhaps they will some day learn that Apple seems to have figured out their business model, while they themselves (music cartels) are still clinging to the one from last century...

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