Printed from http://www.electronista.com

Joost selling itself to TV providers?

updated 09:55 am EDT, Fri April 24, 2009

Joost Selling Itself

Video site Joost is shopping itself around to cable and satellite TV providers as their possible hub for Internet streaming, sources claim. The company has been struggling to gain share in the face of competiton by Hulu and YouTube and is believed by CNET to be looking to a deal to save itself. While it's not certain how likely this may be, metered Internet advocate Time Warner Cable is unusually seen as one of those interested in buying Joost.

Neither company has agreed to comment on the authenticity of the report.

Founded by the creators of KaZaA and Skype, Joost was started 2 years ago as one of the earliest attempts at using peer-to-peer technology for a completely legal video streaming service. Rather than stream the video only by itself and require large servers, the company would use the bandwidth of those already viewing shows to distribute the costs. However, the feature required a proprietary app and saw relatively little uptake as viewers instead opted for web-based video.

Joost has since followed suit with a complete switch to a web-based service of its own and also has an iPhone app that provides much of its own content. With little influence in the field, though, the company has had few breakthroughs and saw Sony Pictures recently defect from Joost to YouTube.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

IDrive cloud backup and sync service

There are a lot of cloud services out there, and nearly all of them can be used for backing up key files and folders. A few dedicated ...

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Sponsor

toggle

Most Commented

 
toggle

Popular News