Printed from http://www.electronista.com

Joost selling itself to TV providers?

updated 09:55 am EDT, Fri April 24, 2009

Joost Selling Itself

Video site Joost is shopping itself around to cable and satellite TV providers as their possible hub for Internet streaming, sources claim. The company has been struggling to gain share in the face of competiton by Hulu and YouTube and is believed by CNET to be looking to a deal to save itself. While it's not certain how likely this may be, metered Internet advocate Time Warner Cable is unusually seen as one of those interested in buying Joost.

Neither company has agreed to comment on the authenticity of the report.

Founded by the creators of KaZaA and Skype, Joost was started 2 years ago as one of the earliest attempts at using peer-to-peer technology for a completely legal video streaming service. Rather than stream the video only by itself and require large servers, the company would use the bandwidth of those already viewing shows to distribute the costs. However, the feature required a proprietary app and saw relatively little uptake as viewers instead opted for web-based video.

Joost has since followed suit with a complete switch to a web-based service of its own and also has an iPhone app that provides much of its own content. With little influence in the field, though, the company has had few breakthroughs and saw Sony Pictures recently defect from Joost to YouTube.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Patriot Supersonic Rage XT 128GB USB drive

USB thumb drives are getting larger by the day, their growth speeding along with the availability and expansion of memory chips. But h ...

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

Sponsor

toggle

Most Commented

 
toggle

Popular News