Printed from http://www.electronista.com

Apple hires former ATI graphics chip designer

updated 02:05 pm EDT, Mon April 27, 2009

Apple Hires ATI CTO

Apple has quietly signaled a new emphasis on graphics by hiring an influential graphics chipset designer from AMD. The former CTO for the company's ATI graphics product group, Bob Drebin, has indicated on his LinkedIn profile that he is now a Senior Director for an unnamed group within Apple. What products he covers are unknown, though in addition to leading GPU engineering at ATI since 2000, he also spent significant time developing products at Silicon Graphics and, during a 2-year span at ArtX, helped create the "Flipper" GPU that formed the heart of the Nintendo GameCube.

Drebin also has an indirect past connection to Apple through his employment in the 1980s with Pixar, which Apple co-creator Steve Jobs bought in 1986.

The expertise in hardware nonetheless points to chipset collaboration and design rather than strict software development and comes roughly a year after Apple acquired PA Semiconductor with the eventually confirmed goal of designing custom iPhone processors. Apple is already partly invested in Imagination Technologies, which builds the PowerVR graphics chipset for current iPhones, but the company's long-term plans for its involvement aren't clear.

Outside of mobile devices, Apple is also poised to be heavily dependent on the OpenCL standard it helped create and will enable with the release of Mac OS X Snow Leopard later this year. The format lets graphics hardware and multi-core CPUs accelerate general-purpose tasks like physics, video encoding or complex math and will be an option for both ATI-labeled and NVIDIA graphics chips. [via The Inquirer]



By Electronista Staff
toggle

Comments

  1. Bobfozz

    Fresh-Faced Recruit

    Joined: Jul 2008

    +1

    onward...

    and upward.

  1. malax

    Fresh-Faced Recruit

    Joined: Aug 2006

    +2

    non-compete

    Let's hope they got their ducks in a row this time with respect to non-compete clauses. It would suck to have the dude sit on the self for a year or more thanks to a court injunction (like what happened with the former IBM exec).

  1. mactarkus

    Fresh-Faced Recruit

    Joined: Sep 2008

    +4

    To fix the ATI 4850

    I hope he's rolling up his sleeves and figuring out why ATI 4850-equipped iMacs are freezing including mine.

  1. Constable Odo

    Fresh-Faced Recruit

    Joined: Aug 2007

    +2

    I hoped they didn't

    hire Frank Drebin of the Naked Gun series. But this Bob guy might be his younger brother. Surely you jest? Don't call me Shirley.

    On the serious note. I hope this guy is going to figure out how to link graphic cards together on Macs like every PC in the world can do.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Adesso Xtream S3B Bluetooth speaker

Finding a speaker purpose-built for a specific need is challenging. Even when a Bluetooth speaker can be paired with a mobile device, ...

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

Sponsor

toggle

Most Commented

 
toggle

Popular News