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Microsoft releases new Laptop Hunters ad

updated 11:35 pm EDT, Thu April 30, 2009

New Laptop Hunters ad

Microsoft has expanded its "You find it, you keep it" series of television ads, now bringing the cash limit up to $2000. The segment features a filmmaker, Sheila, as she tries to find a notebook with a fast processor, big screen and "able to cut video." She migrates to "the best Apple," a MacBook Pro, but eliminates the choice because it only has 2GB of RAM.

Sheila browses through a few more notebooks before settling on an HP HDX 16t. The specific details of the system were not disclosed, but HP offers configurations starting at $1200. The recommended system costs $1700, directly from the manufacturer, and features a 2.13GHz Intel Core 2 Duo processor, 4GB of DDR2 RAM, a 320GB hard drive and 512MB NVIDIA GeForce 9600M GT GPU.

Although the participant eliminated the MacBook Pro because of limited memory, the system uses faster DDR3 modules instead of DDR2. An upgrade to 4GB can be added for another $100. Despite the larger 16-inch screen on the HP product, the resolution is limited to 1366x768. The smaller screen on Apple's notebook can support resolutions up to 1440x900.

Interestingly enough, as a filmmaker, Sheila did not express an existing preference for a particular video editing application or platform.

Microsoft's ads began with a college grad, Lauren, who hunts for a 17-inch notebook with a comfortable keyboard for under $1000. She quickly walks out of the Apple store because their only 17-inch model is the higher-priced MacBook Pro. "I'm just not cool enough to be a Mac person," she says.

Despite the aggressive marketing, Microsoft reported a 6-percent drop in revenue for the March quarter. The company explained the lackluster performance as a result of the feeble economy, with $710 million spent in severance pay for the 5,000 layoffs and lost value from investments.



By Electronista Staff
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Comments

  1. JeffHarris

    Fresh-Faced Recruit

    Joined: Oct 1999

    +16

    Gimme a break.

    2GB? Pop in 2 more for $50. Ouch. That's a deal killer.

    These ads get more an more lame.

    The Microsoft moral?
    Get 'em young, get 'em dumb.

  1. Parky

    Mac Elite

    Joined: Oct 1999

    -4

    Piss artist!

    Piss artist

  1. martinX

    Fresh-Faced Recruit

    Joined: Sep 2008

    +16

    Cut video?

    Odd way to put it. Anyways, if she was really a filmaker who wanted to 'cut video', she'd be looking for the best system to run her editor-of-choice, not buying a system and then deciding what editor to use. Editors buy Avid systems, FCP systems, Premiere/AE systems etc. She doesn't seem to have allowed for purchasing the software in her budget either.

  1. ViktorCode

    Fresh-Faced Recruit

    Joined: Jan 2006

    +11

    Software?

    I wonder what kind of software tool she's using to "cut video". In reality her software license would limit her platform choice or she would have to add the cost of software as the "switch tax".

  1. Peter Bonte

    Fresh-Faced Recruit

    Joined: Aug 2001

    +13

    Lets cut some video

    Doesn't seem like a pro video artist, nothing wrong with that but iMovie and iDVD seems like a perfect fit for her, even final cut express. If it wasn't free that HP laptop would be a dumb choice.

  1. jarod

    Fresh-Faced Recruit

    Joined: Apr 2005

    +4

    Unbelievable

    Is there no limit to how stupid MicroShit likes to prove themselves publicly?? Steve Ballmer must be the world dumbest MF hands down.

  1. DragonCalledK

    Fresh-Faced Recruit

    Joined: May 2009

    +12

    Epic fail

    "I'm a pc, and an artist." You're a liar, and a traitor! :-)

    I have no doubt that Ms. Artist is a film maker—home movies count for something these days, right? "Cut video" sounds like such an amateurish thing to say. If she really IS a professional film maker, then why aim the commercial at a consumer audience? A $3k budget would be more realistic for a pro editor's machine.

  1. Rolando_jose

    Fresh-Faced Recruit

    Joined: Jan 2006

    +8

    Hmmm

    I never "cut video", I used to cut film thou...

  1. Roehlstation

    Fresh-Faced Recruit

    Joined: Aug 2001

    +10

    "The best Apple"?

    Only the entry level MacBook Pro has 2 GB RAM, the other models have 4.....

    Stop lying for goodness sake.

  1. MeandmyMac

    Fresh-Faced Recruit

    Joined: Feb 2008

    +4

    Eight is enough?!

    "Eight is enough", no, not the latest installment of that quirky late 70's tv show starring d*** Van Patten, but rather the minimum GB amount of RAM it apparently takes to effectively run my friends PC. See my friend got a PC for Christmas last year. Can't remember if it was an HP specifically, but can say that it was installed with 4 GB RAM, Windows Vista Premium and a lot of bloat ware, I guess, because that thing ran SLLLOOOOWWWWW!

    Apparently Windows OS makes it too complicated for a lay person to "clean up" their laptop so it would run with any significant speed, because my friend said she was going to have her brother do it when she moved back home. Don't know how successful that's been, but until then her laptop "congratulations, it's a PC", was nothing more than a 6 pound paperweight, but...

    If that is how 4 GB RAM responds in a "PC", she is definitely going to need more, say eight, to "cut video"! : )

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