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Sony Ericsson talks X1 failure, PlayStation phone

updated 10:05 am EDT, Thu May 7, 2009

S Ericsson on X1 and PS Ph

Sony Ericsson chief Hideki Komiyama today said that his company had made several key mistakes that have contributed to the company's rapid decline in market share. Speaking to FT, the executive now says that the XPERIA X1, once intended as a flagship that would rival the iPhone, is one of these. The full touchscreen Windows Mobile phone was "a kind of experiment" and is no longer expected to carry Sony Ericsson's high-end phone business.

The company has also had to reverse course from the "bad bet" made by trying to focus its earlier smartphones on the Symbian derivative UIQ, which had little success and was eventually shut down as Sony Ericsson and fellow supporter Motorola abandoned it for other operating systems. Instead, Sony Ericsson plans to base most of its future smartphones on other platforms, including the Symbian-based Idou due later this year as well as future phones based on Android and Windows Mobile.

Komiyama further admitted that Sony Ericsson has had an extremely flawed product mix as a whole that he has had to adjust since he arrived in November 2007. Similar to Sony itself before Sir Howard Stringer's reorganization, Sony Ericsson's low-, mid- and high-end groups were acting largely in isolation and regularly ended up producing very functionally similar phones, few of which were either properly aimed at the budget or smartphone categories.

In a surprise statement, the CEO has additionally contradicted public denials of a PlayStation phone and said that, while nothing was public, a gaming-oriented phone based on the famous brand "could happen." Rumors have circulated of Sony wanting such a device but refusing to let Sony Ericsson produce it over worries about damaging the PlayStation name.

The joint venture's other half, Ericsson, has also said today that it might need to infuse Sony Ericsson with cash if it continues to face trouble and implies that Ericsson may want to exit the partnership, with chief Carl-Henric Svanberg describing Sony as a "logical buyer" to take up a share of the phone maker.



By Electronista Staff
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Comments

  1. Constable Odo

    Fresh-Faced Recruit

    Joined: Aug 2007

    +1

    This was supposed to

    be a wonderphone that all the people on Engadget said they were going to buy because of it's beautiful keyboard. Well, I guess nerds BS more than they buy or there just aren't enough nerds to go around. On paper, the Xperia really did seem like a nice handset, but I'm sure there are lots of other factors as to why this handset didn't sell. But comparing it to the iPhone/iPod Touch platform is absolutely ridiculous. The Xperia X1 is just a handset with a cute-looking keyboard and doesn't seem any more compelling than a SideKick.

  1. Salty

    Professional Poster

    Joined: Jul 2005

    0

    HTC rebranded?

    What I think they have trouble understanding is that if people want a windows mobile phone, there are lots to choose from. And if you want a windows mobile phone you're probably not that worried about what brand it is cause you already don't have taste. Unfortunately they got screwed because they used to make tons of high end nice phones that sold great... problem is their market was eaten up by the smart phone, and they had NOTHING to offer... and still don't.

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