updated 09:50 pm EDT, Thu May 7, 2009
Vizio leads LCD TV market
According to first quarter reports, Vizio has surged into the leading position in the North American LCD-TV market. This is likely due to consumers with dwindling disposable incomes buying the company's price competitive models. Vizio has surpassed even Samsung and Sony, with unit shipment shares rising 21.6 percent since the end of the third quarter last year. iSuppli has suggested the economic downturn has caused people to look for more inexpensive brands of LCD-TV's with relatively good quality, and as such has turned to Vizio.
Vizio has also attempted to incorporate new features into its LCD TVs to make them more competitive with Samsung and Sony while dropping prices for the holiday season. Additionally, Vizio could be maintaining this success because of its stake in high-powered retail channels such as Walmart while higher-end brands are more likely to be found in electronics-specific or specialty stores.