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Apple to ride resurgence in notebook demand

updated 03:25 pm EDT, Mon May 11, 2009

Apple to Ride Laptop Spike

Apple and other PC makers are likely to see a return to form thanks to revitalized notebook sales, a ChangeWave study said today. Analysts note that the number of people looking to buy notebooks within the next three months has bounced back from a low of 6 percent in February to 8 percent in April and that companies which have a strong focus on notebooks are most likely to benefit from that demand. Apple in particular should reap the benefits as it continues to have strong plans to buy notebooks, with 29 percent of notebook buyers still looking to purchase MacBooks.

Other companies which have a significant footprint in notebooks are also poised to do well, according to the research, with 23 percent of buyers looking for HP systems and Dell seeing a 3-point spike to 29 percent.

Even so, the study warns that Apple's success may depend heavily on how many of these purchases move towards budget models instead of higher-priced systems. The number of notebook buyers who said their next purchase would involve a netbook was up from 18 percent in February to 23 percent in April. As such, the company may still face difficult sales if the intended purchases translate to lost sales. Actual MacBook purchases since the previous study were down 2 percentage points to 18 percent.

Publicly, Apple has recently denied interest in netbooks as they exist due to perceived quality and performance issues but has said it has "ideas" for the market if demand continues to grow and it can improve on the concept.

Regardless of platform, the study points to a continued shift away from desktops that may also hint at an overall market decline, with demand for Apple desktops down 3 points to 23 percent and its actual sales down a similar amount to just 12 percent. At Dell and HP, desktop demand lowered by 1 percent (to 31 percent) and 3 percent (to 25 percent) respectively.





By Electronista Staff
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Comments

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +1

    hmmmm

    Apple in particular should reap the benefits as it continues to have strong plans to buy notebooks,

    Well, its nice that Apple plans to buy notebooks, but what about the consumers!

    And of course Apple's desktop sales are declining. Their desktop offerings have little to offer most prospective buyers.

  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999

    -1

    phase out the plastic

    The plastic MacBook continues to have a flawed screen. Just launch the Calculator application in the OS X Applications folder and you will see horizontal stripes. It's not a part of the design—it's a screen flaw.

    Don't be a fool. Demand a replacement. None of the cheap PCs have such a flaw.

    The top image was taken with the screen standing vertical and line of sight at 90°. The bottom image is viewed 20° below the horizon (still within 'acceptable' viewing angle.

    This flaw is abundantly clear to those with trained eyes, but the majority of the user only recognize it as 'screen not calibrated' or 'slightly off'.

    http://img5.imageshack.us/img5/2535/p1000910.png

  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999

    -1

    link

    http://img11.imageshack.us/img11/5460/800gvj.png

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -1

    Re: phase out...

    they should phase it out because it has a tendency to splinter and crack.

    And people talk about those 'cheap plastic' PCs.

  1. kerryb

    Fresh-Faced Recruit

    Joined: Aug 2001

    +1

    anyone have a netbook?

    I don't know anyone that has purchased one of these sub-compact machines and would like to know if they are popular as all the hype makes them out to be or just a trend reaction to the economy? Are people satisfied with what they can or cannot do with them? How many people with netbooks have it as well as a full featured full sized laptop? I have not seen info this anywhere.

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