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Microsoft teases Zune-based iPhone rival for June

updated 07:35 am EDT, Tue May 12, 2009

MS Teases iPhone Rival

Microsoft early today drew a competitive line by using its Office 2010 Twitter account to post word of a major competitor to the iPhone in June. First hinting that next month is an "important month for Zune lovers," the account user -- who is posting from either an iPhone or a Mac -- next explains that it's a product launch and implies that the product in question is a direct competitor for a smartphone rather than a strict media player.

"Hold off from buying an iPhone/Pre," the author says.

What this would involve isn't clarified. Microsoft is popularly expected to launch the Zune HD sometime this year that will likely involve a touchscreen, more advanced video playback and possibly extras like improved Internet access and 3D game support. However, no rumors have implied that the device would have any phone functionality and have instead positioned it only as a competitor to the iPod touch.

On phones, Microsoft has regularly denied any plans to make its own phone and has instead said it would only strengthen its ties with existing Windows Mobile phone designers to improve the experience. The company is known to be developing a software project known as "Pink" that would bring some Zune elements to Windows Mobile, but a project that would showcase the development, an iPhone rival from Verizon, isn't thought due until early 2010.

Regardless of the product's nature, Microsoft has to contend with sagging Zune sales as a lack of hardware and software updates have given Apple a stronger position in the music player business.

By Electronista Staff


  1. climacs

    Mac Enthusiast

    Joined: Sep 2001




  1. rosssanford

    Junior Member

    Joined: Feb 2000


    Zune lovers?!?

    There are Zune lovers?!? Who knew?

  1. nat

    Junior Member

    Joined: Mar 2002


    strengthen ties

    who listens to this company anymore? of course they deny it. you don't tell someone ahead of time that you're about to stab them in the back.

  1. EternalGuest

    Fresh-Faced Recruit

    Joined: Mar 2009


    zune lovers

    there are also lovers of kicking puppies. that doesn't mean there's enough of them to generate a profit by marketing to them. :)

  1. zimmik

    Fresh-Faced Recruit

    Joined: May 2009



    I've actually used a Zune hands-on... The Zune desktop software and UI are shockingly "un-Microsoft" and is easier and better looking than iPod and iTunes. The Zune hardware also has more functionality, such as built-in WiFi (from day one) and built-in radio tuner. People assume it's a bad product because it's from Microsoft, but it's actually good... But it will never dethrone the iPod, and that's largely due to being introduced late in the game (late 2006).

  1. kdogg73

    Dedicated MacNNer

    Joined: Dec 2002



    What's a Zune?

    Comment buried. Show
  1. testudo

    Forum Regular

    Joined: Aug 2001



    The originality of these posts!

  1. testudo

    Forum Regular

    Joined: Aug 2001


    More important

    Why does everyone miss the important nuggets of information?

    First, who knew Office 2010 had a twitter page (does that mean Office 2010 has gained self-awareness and is alive?)

    Second, who the h*** would subscribe to the Office 2010 twitter page?

  1. appleuzr

    Fresh-Faced Recruit

    Joined: Aug 2006


    built in Wi-Fi huh...

    you mean like the iPod touch has?

    Comment buried. Show
  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: built-in wifi

    Um, the Zune had built-in wifi before the iPod touch.

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