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New iPhone in Best Buy system as "Project Charlie?"

updated 09:00 am EDT, Fri May 15, 2009

ATT Project Charlie Leak

Apple's next-generation iPhone may already be in Best Buy's inventory system under a codename, a view of the retailer's management system shows. A photo indicates three devices attributed to AT&T that show only as Charlie 1, 2 and 3, and all are given a "Project Charlie" description rather than the usual phone details. The entries are said by a source of Phone Arena's to likely be placeholders for the iPhone until Apple makes them public.

The codename lines up with Apple's project history; as the third-generation iPhone, the product would be "Charlie" using the phonetic alphabet. Three entries are also consistent with a lineup similar to Apple's existing strategy, where two capacities exist along with a second color option for one of those models.

Best Buy is one of the few third-party retailers allowed to stock iPhones beyond Apple and AT&T, with Walmart being the only other exception.

 
Previous Comments

secrecy

05/15, 09:15am reply

i love that apple is still able to keep things under such tight wraps preceding launches. i know it aggravates a lot of consumers and investors, but i think it adds a level of excitement other companies wish they had.

EternalGuest

Fresh-Faced Recruit

Joined: Mar 2009

+4

aha!

05/15, 09:24am (2 replies) reply

This is proof! Well, proof that the geniuses who run Best Buy is under the impression there will be a new iphone coming out sometime in the next 6-12 months.

Or at least proof that whoever enters the information into the system is under this impression.

Or at least proof that someone is coming out with a phone that works with ATT and they think it will come in three models.

Actually it is just a meaningless bit of speculation and nothing more. But, hey, whatever gets your panties moist.

testudo

Fresh-Faced Recruit

Joined: Aug 2001

-6

don't get your hopes up

05/15, 09:39am reply

I worked at bestbuy in 2000, they still had Newton MessagePad 2000's in the inventory as "shipping soon."

Don't buy this at all.

ibugv4

Fresh-Faced Recruit

Joined: Jun 2003

0

not to be critical but...

05/15, 10:07am reply

Uh dude that was TEN years ago. Best Buy is probably not the same company they were back then, and we sure as h*** know Apple isn't.

joecab

Fresh-Faced Recruit

Joined: Apr 2004

-1

Who cares?

05/15, 10:34am reply

We all know a new iphone is coming out in June. This leak tells us nothing more than we already know, and even does a crappy job at doing that.

luckyday

Fresh-Faced Recruit

Joined: Apr 2008

-1

Could it be?

05/16, 02:03am reply

Could Project Charlie (PC) be a Zune phone instead?

ejulien

Fresh-Faced Recruit

Joined: May 2009

-1

Charlie = 3

05/16, 02:48pm (1 reply) reply

Charlie stands for the letter "C", which could mean the third version of something, which could correspond to iPhone 3.

carloblackmore

Fresh-Faced Recruit

Joined: Dec 2005

+1

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