Printed from http://www.electronista.com

Hulu rumored for September launch in UK

updated 05:05 pm EDT, Wed May 20, 2009

Hulu coming to the UK?

The free online video-on-demand (VOD) service, Hulu, may be expanding for the first time to a market outside of the US, with a launch in the UK as soon as September, the UK's Telegraph reported on Wednesday. Sources close to the negotiations tell the daily newspaper that Hulu is in talks with the UK's ITV and Channel 4 for content partners, and the service would bring over more than 3,000 hours of American TV content. Content from the BBC is also being negotiated.

It is expected that a UK version of Hulu will bring video-on-demand content to users the day after it broadcasts on the traditional TV channel and be available for 30 days after the original air date. A snag in the negotiations involves Hulu's request to have control over ad sales around the content of Channel 4 and ITV content

"Hulu is proposing a model that works in the American marketplace - however Channel 4 and ITV will not consent to that," said an unnamed senior TV advertising executive close to both broadcasters. "Both parties always retain the commercial rights and sell their own ad inventory."

He added that Hulu is the one pushing for a September launch but is running out of time if it continues to request having complete control over the ad sales.

The video streaming site, which is a joint venture betwen Disney, NBC Universal and News Corp., has previously acknowledged that it's engaged in expansion talks but hasn't said how close it was to reaching a deal in any one of the several key foreign markets it plans to reach.



By Electronista Staff
toggle

Comments

  1. chas_m

    Joined:

    0

    Canada

    Canada would be a much easier and more natural expansion arena for Hulu, I should think. Half our TV "diet" is already composed of US shows, we buy tonnes of US products (which benefits US sponsors) and so on.

    Guess that makes too much sense.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News