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Microsoft to offer Zune trade-up program?

updated 11:55 am EDT, Tue May 26, 2009

MS Zune Trade Up Leak

Microsoft has potentially signaled its plans to clear out stock of its current-generation players through word of an upgrade plan that may start in June. The program as described by Zune Scene would mostly be intended for Zune 30 owners out of warranty and would give them large discounts on second-generation players that vary in scope depending on the storage of the player. Moving to a basic Zune 4 would drop the price of a Zune 4 down to $70, or $30 off its usual cost; the exchange would provide $70 off a Zune 16 or higher, providing the strongest incentive to trade in for one of Microsoft's newer players.

The program reportedly isn't intended for retail and would instead be offered through Microsoft's Zune support channel. Why this is, and whether other Zune owners have the same option, isn't explained.

In past years, Microsoft has tended to allow significant discounts on Zunes in the last few months before they're replaced with newer models in an effort to clear stock ahead of the new release. This year, most expect some or all of the current "clickpad" Zunes to be replaced with the Zune HD, Microsoft's first touchscreen player.



By Electronista Staff
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  1. Alfiejr

    Fresh-Faced Recruit

    Joined: Aug 2008

    -1

    A Dump

    so MS has lots of unsold 2008 Zunes in stock, and hopes to unload them to 2007 Zune owners somehow for $70 rather than see them selling for $49 or less in your local bargain bin.

    but why in the world wouldn't they wait for the Zune HD instead and get a better 2009 product? talk about sucker bait ...

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