updated 04:40 pm EDT, Fri May 29, 2009
SE PlayNow movie service
Sony Ericsson on Thursday announced the launch of its PlayNow movie delivery service. Bundled with certain handsets, PlayNow will let users watch up to 60 full-length movies per year on their cell phones. There will be 15 titles to choose from in a given month, and Sony Ericsson will replace four titles each and every month. Movies downloaded to a PC and then transferred to a handset can be watched as many times as users wish within a 90-day period.
Each movie will be formatted to suit a given phone's screen to make subtitles legible. Selection will vary between countries, but will include classic and newer films.
The first handset to include PlayNow is the Sony Ericsson W995 Walkman, due for a June release, though the recently announced Satio and Aino phones will also have access to the service.