updated 12:05 pm EDT, Wed June 3, 2009
App sharing for iPhone?
Apple and Google are both considering improved methods of sharing cellphone apps between users, reports say. Although it is not uncommon for developers to allow recommendations, there is presently no easy way for an iPhone or Android device user to send an app directly. Hooks for the technology are said to exist in the iPhone 3.0 firmware however, even if they are currently unimplemented. Apple spokeswoman Jennifer Bowcock has refused to comment on any details, insisting only that there are "no announcements at this time."
Google and a collection of other developers, meanwhile, are believed to be investigating changes to the Android Market. Future visitors may be able to gift apps to others, much as music can be gifted at Apple's iTunes Store. The Market may also gain recommendations, something already present at the iTunes App Store.
Sharing may eventually become essential for the App Store, which has more than 35,000 titles and no simple method for browsing through them, except for lists of the highest-ranking ones in general categories. Developers have complained about the scheme, which can make it difficult for underdog companies to gain traction. Achieving bestseller status can be mandatory for sustaining a business.