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Best Buy details Win 7 upgrade: "Vista that works"

updated 01:10 pm EDT, Fri June 5, 2009

Best Buy Windows 7 upgrade

In advance of Windows 7's October 22nd release date, Best Buy has begun circulating an internal memo on upgrade options. At the core of the retailer's plans is the Technology Guarantee, which will provide buyers of Vista PCs and software packages with a free copy of Windows 7. The option will only apply for the Home Premium, Business or Ultimate editions of Vista however, and only between June 26th and October 22nd.

June 26th should also mark the beginning of an online presale for Windows 7, in which the Home Premium Upgrade will cost $50, and the Professional Upgrade $100. Deals will end July 11th, with the software shipping after the official launch. Presales should also be available from competing retailers, though the company avoids mentioning names.

An unusual aspect of the memo is Best Buy's proposed marketing angle, which describes the OS as more than "just a 'Vista that works,'" with benefits such as improved simplicity, performance and productivity. The memo may thus be a tacit admission that Vista was flawed; prior to the Service Pack 1 update, the software was frequently accused of problems like driver incompatibility and slow file transfers. The OS is still said to consume an unusual amount of RAM and CPU power.

By Electronista Staff
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  1. danviento

    Fresh-Faced Recruit

    Joined: Dec 2005


    $100 UPGRADE

    Even though you can't upgrade from XP to 7 for the price, be prepared for the usual "windows is cheaper" comments to follow.

    I'd like to see what Apple does for its Snow Leopard upgrade pricing. Unless they've got a major features set to sell, I doubt you'd see many consumer users shelling out the $130 for the upgrade that focusins on better utilization of powerful components they normally don't even have.

  1. testudo

    Forum Regular

    Joined: Aug 2001



    The memo may thus be a tacit admission that Vista was flawed;

    Actually, at worst it is an admission by Best Buy that they think it might have been flawed.

    But it sounds more like an attempt at combating the "Its just a version of Vista that actually works" comments being thrown around.

    But, seriously, who's listening to what Best Buy has to say, anyway?

  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: $100 upgrade

    Well, when Apple announced Snow Leopard, they said the goal/aim/purpose was not adding new stuff but optimize the code and fix the problems in the OS to make it more stable and snappier (which should make the PPC crowd pissed off, as they'll get none of that).

    But at some point they started changing pieces of the OS here and there, updating interfaces, adding new features (at least according to the rumors), etc., probably because someone in marketing had the same thought "Hey, if we don't add new whiz-bang features for people to oooh and aaaah over, only the faithful will be buying this thing. And they don't count, since we could slap an Apple logo on Windows Vista and sell it to them. We need features, people!"

    And I'm sure it helps that Steve's been out of the office. No one around to keep everyone in check.

  1. c4rlob

    Fresh-Faced Recruit

    Joined: May 2009


    NEVER utter Vista!

    The intention is correct - but they need to stay FAR AWAY from ANY MENTION of the name Vista in their angle or sell. They need people to entirely forget the word Vista for Windows 7 to gain traction. The last thing they want to do is remind people of the problems with Vista even indirectly. Why risk tainting the few customers who have no negative association with Vista.

  1. chas_m



    Oh yeah ...

    ... THIS time we've fixed it! THIS time it'll work as advertised! THIS time we won't have so many critical security patches that it's a more-than-weekly event!

    Yeah, yeah, yeah. I've heard this c*** for 30 years and it's the reason Mac users think PC users are idiots. They are, at least, very very gullible.

    Windows 7 is undoubtedly better than Vista, because it can't be any worse. But wake me when you have an OS that truly outclasses OS X. I expect this to be a very long nap ...

  1. UberFu

    Fresh-Faced Recruit

    Joined: Oct 2002


    so will....

    ....Vista outpace Winodws ME for being the shortest lived OS in history?

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