Printed from http://www.electronista.com

NVIDIA: GPU failures aren't hurting orders

updated 10:05 am EDT, Mon June 8, 2009

NVIDIA Says GPU Sales Fine

NVIDIA hasn't seen a drop in orders for its mobile graphics chips in the wake of the wide-scale failures that have prompted major repair costs, the company's marketing VP Ujesh Desai said at Computex. Despite the effect on the firm's reputation, computer builders are still choosing NVIDIA's graphics cores and are actually increasing their usage this year. Trying to fix the problem quickly has reportedly helped preserve much of that business.

"None of the OEMs held that against us or anything," Desai said, hoping to minimize the perceived impact. "I think we stepped up and we did a good job with how we handled that."

The failures were caused by a decision to use a non-eutectic contact material for at least its GeForce 8400M and 8600M notebook chipsets. Using the substance to connect the chips to their packages essentially set them up for failure as it gradually inflicted heat damage until the GPUs would either show corrupted video or no signal at all, forcing a replacement. Apple, Dell, HP and others extended their warranties to cover the impact and, as a result, required that NVIDIA take on a one-time $196 million expense.

Since then, NVIDIA has switched to a safer eutectic material on most, if not all, of its 9000-, 100- and 200- series mobile graphics processors and isn't expected to see the problem again. It has also helped Dell and others issue firmware updates that step up fan speeds and keep the parts cooler, though critics have charged that these only delay the failures until they're no longer covered under warranty.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Tablo DVR

With over-the-top content options growing past Hulu and Netflix, consumers may be finding it harder to justify paying a monthly fee fo ...

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bringi ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Sponsor

toggle

Most Commented

 
toggle

Popular News