Printed from http://www.electronista.com

PS3 to get $100 cut in August, say industry sources

updated 10:35 am EDT, Tue June 9, 2009

$100 PS3 price cut rumored

Sony is rumored to be getting ready to drop the price of its PlayStation 3 gaming console to coincide with the next release of EA Sports' Madden this fall, according to a Monday IndustryGamers report. Sterne Agee analyst Arvind Bhatia notes that Madden is due for an August 18th release and claims that "industry sources" know the console should lower in price in time for the game's appearance, which could potentially boost sales.

With the PS3 widely criticized for being priced too high compared to its rivals from Microsoft and Nintendo, a reduction is considered by many to be what Sony needs to accelerate not only sales of its own console, but those of its Xbox 360 and Wii rivals as well.

"While software sales for the first half of 2009 are expected to be down mid-single-digits, we believe the second half, in contrast, will likely be up 10% to 15% driven by a robust lineup, easier comparisons and potential price cut(s)," Bhatia noted.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

Blue's Mikey Digital

Blue Microphones, a company that makes some of the most popular digital USB microphones among podcasters and musicians, has for some t ...

Sponsor

toggle

Most Commented

 
toggle

Popular News