You couldn't do anything without your R&D department located at 1 Infinite loop.

ASUS, watch how well we can copy.

Asus can invest in hardware design/funcionalaty but can't invest in a good Operating System they are Windows 100% so they have no chance... Maybe if invest in Linux but Microsoft does not let him do it. Just sheeps sheep!

Asus is solid and makes good products, always has.

One of the most trusted makers of motherboards out there.

If anyone has a shot at beating apple with engineering talent, it might be them.

Time will tell and either way we as consumers will get better hardware from both companies! :)

by better? Better hardware? They could easily build notebooks with better hardware. Any company could as long as they're willing to spend lots of money. Apple products are good, but I'm sure they can be improved upon by using even higher quality parts.

I wonder why Asus is even targeting Apple, when they can go after HP or Acer or Dell or Lenovo that have higher market share. Is Asus going to open up retail and online stores? Well, unless that company has plenty of money to burn I think it would be a wasted effort on their part to take down Apple.

competition is.

I agree that you can dress up a Windows box as best you can, but when the on/off button is hit, all the dressing up will not make Windows the prom queen.

We all benefit when innovation wins. And competition is the fertile ground in which innovation grows.

Apple is synonymous with design. Asus has said Apple is the gold standard and that's what we're going after. It tells everyone that their machines are 'different' (than PCs). They are not 'targeting' Apple - they are kicking off from what Apple is recognized as. It's actually quite a complement to Apple.

Good luck to them.

Apple's a software company that happens to build hardware to support their software.

Asus' a hardware company that licenses a generic software OS to slap on their hardware as an afterthought.

The fact that ASUS makes cheap, commodity hardware that is a bad copy of those they claim to want to best doesn't help their image.

As is typical for Chinese 'businessmen', Johnathan Tsang thinks that just by saying something, will make it so (albeit I am certain the proper amulets were purchased to incline the spirits of fate their way...)

I've been using various Asus products for years. Since they gained market recognition they introduced price premium for their brand name. Quality is solid but not above that. They never produced clear winners, "the best" products out there. "One of the best" if they try hard enough. They are one of the best in making integrated peripherals - things user don't see, because they are hidden inside PC case. But making non-integrated easy to use products is their weakness (this is the area where Apple excels). Nightmarish routers with terrible hardware/software combination (and price premium!). Cheap (not inexpensive, but cheap) notebooks and netbooks. And lot of other products that illustrate their half-hearted attempts to enter to the new markets at lower pricepoint (with lower quality, at least for the first revisions).

Apple on the other hand is trying to be the best in whatever market they are on. You may not like their hardware choice, but at worst you'll see a reasonable compromise which won't sacrife end-user experience. Something Asus is never worried about.