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Bell Video Store to close on July 15th

updated 04:05 pm EDT, Wed June 10, 2009

Bell Video Store closing

Canadian wireless, Internet and cable provider Bell has recently announced it will be closing down its short-lived Bell Video Store, an online movie delivery service that lets users download movies to rent and watch over a 48-hour period or download to own. The company is e-mailing notices to users of the service and informing visitors to the website, notifying them of the service's shut-down on July 15th, though they will no longer be able to rent or download new content after June 15th.

The Bell Video Store launched at the end of May, 2008 and offered some 1,500 Windows Media DRM-protected movies and TV shows. Rentals were priced at between $2 and $5 (CAD), while movies cost up to $20. Only Archos mobile multimedia players were compatible with the content. The combination of high pricing, format and limited portable device choices are believed to be responsible for the service's downfall. [via DSLreports]





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