Eye-Fi Pro Card

Eye-Fi this morning launched the Eye-Fi Pro, its first SDHC card geared towards owners of entry- to mid-range DSLRs and semi-pro compacts. The 4GB card can now transfer RAW files over Wi-Fi directly to a computer or to one of the multiple photo websites the company already supports. It also adds a unique ad hoc mode that creates a peer-to-peer connection directly between the card-equipped camera and a Mac or Windows PC, bypassing the need for a network router that might not be available at a live photo shoot.

A third key addition enables transferring specific photos from the camera rather than uploading the entire batch. The Eye-Fi Pro supports most common RAW formats and should be available today for $149 both online and at both Apple as well as Best Buy retail stores.

On top of the new card introduction, Eye-Fi has also begun an Eye-Fi Connected program that certifies cameras as working with and optimized for Eye-Fi cards, including notification of enroute photo and video transfers. The initial roster includes Nikon's D60, D5000 and D90 as well as Casio's high-speed Exilim FS10 and FC100 and regular speed S5, S12 and Z29.

By Electronista Staff