updated 10:15 am EDT, Wed June 10, 2009
Toshiba XV648 and shipping
Toshiba today started shipping the highest-end of its Regza HDTVs first shown at CES and added a new mid-range series to its line at the same time. The SV670 is the range leader with an LED backlight that supports local dimming on individual areas of the screen, giving it contrast levels as high as 2,000,000:1. It also has a 240Hz panel and 14-bit internal color processing. The SV670 comes in 46- and 55-inch variants that sell for $2,300 and $3,000 respectively.
The ZV650 line arrives at the same time and uses a more conventional cold-cathode fluorescent (CCFL) backlight that produces a relatively high 100,000:1 contrast ratio. It also gets 240Hz and the other high-end features of the SV670. Toshiba carries the ZV650 line in 42-, 46- and 55-inch screen sizes that cost $1,300, $1,700 and $2,400.
New to the Regzas, the XV648 is a minor update to the XV645 that showed at CES and has a 120Hz, CCFL-lit display to keep its price low. Toshiba chiefly touts its gaining the same CrystalCoat display of the higher-end lines to improve contrast in bright ambient light as well as Dolby Volume adjustment to preserve the sound levels across different channels and shows. It ships in August with 40-, 46- and 52-inch models selling for $1,100, $1,500 and $2,000 each.
XV645 (XV648 likely similar)