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Scottsdale Apple Store uses new architecture

updated 01:30 pm EDT, Fri June 12, 2009

New Apple Store design

Apple's new Scottsdale Quarter retail store uses a radically different design in some respects, observers note. Ceilings in the building are approximately 20 feet high, and lined with a 75-foot long skylight, reducing dependence on artificial lighting. Aiding the skylight is an all-glass front and rear, permitting visitors to see directly through the store.

Inside the outlet is said to have a 50-foot Genius Bar, in theory allowing more customers to be served simultaneously while getting repairs or other help. Some of the shop will occasionally be set aside for Pro Labs, the training program devoted to professional Apple software such as Aperture, Logic and Final Cut. Doors are set to open this Friday night at 6PM.

By Electronista Staff
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  1. bredlo

    Fresh-Faced Recruit

    Joined: Nov 1999


    just gorgeous

    Apple's designs over the last decade, from hardware to architecture, is simply flawless. I'm amazed at what a cohesive theme they've been able to build up, and eager to see what they do next.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    This is basically done to

    please the customer and to show their products in the best possible way. It wouldn't really matter to me because I've usually bought my Macs over the internet, but I do enjoy going into Apple stores just to look around. I'm fairly certain I enjoy it more than when I look around in Best Buy or when Circuit City was in business.

    Critics consider the Apple retail stores a waste of money, but I don't see why. Apple does need the stores to set them apart from other computer companies and many of the Apple stores are doing very good business per square foot. The stores don't seem intimidating and all types of people go in them just to play around with the products.

    Comment buried. Show
  1. DoctorGonzo

    Grizzled Veteran

    Joined: Oct 1999


    Behind the times

    Silver Alucobond is SO overused. Welcome to 2002 Apple.

  1. manleycreative

    Fresh-Faced Recruit

    Joined: Sep 2005



    "Critics consider the Apple retail stores a waste of money"

    The critics have always been wrong.

  1. typesetterX

    Fresh-Faced Recruit

    Joined: Oct 2006


    from the New York Post:

    Apple's flagship store in New York City has proven extremely profitable, reporting sales of approximately $440 million a year, according to the New York Post. (no, it's not a typo, that's edging up on a half billion dollars at one retail store)

  1. typesetterX

    Fresh-Faced Recruit

    Joined: Oct 2006


    another citation

    June 3rd, 2009 at 5:04 PM - News by Bryan Chaffin

    Apple's Fifth Avenue retail location rakes in some US$440 million per year, according to the New York Post. In an article looking at the retail business of downtown Manhattan, the newspaper cited a third-party prospectus that revealed Apple's retail sales at the location. In comparison, Apple's other flagship location in NYC, its SoHo store, is slumming it in the $100 million range.

    For those working out the numbers in their head, if the Post's numbers are correct, the Fifth Avenue Apple Store is bringing in an average of $1.2 million in sales each and every day, numbers the Post referred to as "mind-boggling."

    In the March quarter of 2009, Apple's planet-wide Apple Store retail sales clocked in at $1.471 billion. Very rough back-of-the-napkin math suggests that the Fifth Avenue Apple Store accounted for 6.3% of that total, though the company has more than 225 retail locations around the world.

    In the midst of the current economic downturn, NYC's Fifth Avenue shopping district has remained buoyant, as evidenced not only by Apple's success, but also by the fierce competition for what retail space there is. Several high-end multinational retailers are currently vying for the former Brooks Brothers location at 666 Fifth Ave. at 53rd Street that was recently vacated.

  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: from the new york

    But that makes up a good third of their sales then. Which means most of their other stores average a lot less in sales.

  1. brianmedia

    Fresh-Faced Recruit

    Joined: Jun 2009


    Apple Store pics

    I was there and took some pics and iphone video. the see thru store is awesome! and the skylight is cool too.

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