Sony Pictures along with Gracenote late yesterday announced movieIQ, a new Blu-ray disc feature that provides access to a real-time movie database. By playing a movieIQ disc and having a BD-Live equipped Blu-ray player connected to the Internet, users can view continuously updated information on details such as cast and crew. movieIQ also offers pieces of trivia including production facts, and music and soundtrack information tied to specific scenes within the movie. Sony says it plans to use movieIQ on upcoming Blu-ray movies starting September, as well as offering it on all major catalog titles and new releases.

By using Gracenote’s video explore software, viewers can access the information without having to interrupt the movie, and can also search the online Gracenote database to link together related cast, crew, movies, TV episodes, franchises, seasons, DVDs and Blu-rays. Gracenote’s database contains video information for North America, Europe, and Japan. It also provides a synopsis, credits, and detailed descriptions.

(image via Engadget]