Text Size

Apple leads HP, Dell in consumer satisfaction survey

updated 06:45 pm EDT, Thu June 25, 2009

Apple consumers satisfied

Apple has taken top honors in a consumer-satisfaction survey conducted by Vocal Laboratories. The research firm spoke with 1147 consumers immediately following a support call, with 58 percent of respondents "very satisfied" after calls placed to Apple. Of individuals speaking with Dell representatives, only 46 percent gave the same response. Approximately 43 percent of HP callers were very satisfied.

The gap widens further while comparing dissatisfied customers. While only 18 percent of callers were dissatisfied with their Apple experience, roughly a third of HP and Dell callers gave the companies poor marks. Customers also reported the Apple technicians to be more effective, solving 53 percent of customer's problems. Dell trailed Apple at 45 percent while only 39 percent of HP customers were able to resolve their technical problems.

Customers from each company were generally satisfied with the amount of time they spent on hold, the ease of reaching an agent, and the professionalism of the agent they spoke with.

Apple has received leading ranks in a number of other surveys. Forrester recently placed the company above competitors while comparing ease of use, meeting needs and pleasurable experience. Apple also took the top spot in surveys conducted by ChangeWave and Consumer Reports, while the iPhone has received similar honors in the smartphone market.

 
Previous Comments

DUH

06/26, 12:49am reply

So, this is news?

JeffHarris

Fresh-Faced Recruit

Joined: Oct 1999

-4

Yes

06/26, 02:46am reply

Now DELL will double their effort in complaining about Apple laptops being green. More hot air out of DELL.

slapppy

Fresh-Faced Recruit

Joined: Mar 2008

+3

This is not news...

06/26, 07:12am reply

You get what you pay for when you buy Apple.

If I paid the low prices for buying either of these brands, I wouldn't expect to get much help if something goes wrong. I could probably just buy another identical computer and swap parts and come out ahead.

Look, we sold it to you cheap, now beat it!

Constable Odo

Fresh-Faced Recruit

Joined: Aug 2007

-1

Re: This is not

06/26, 08:06am reply

So you're saying you'd rather pay twice retail price for a computer just for good customer service?

Personally, I remember the days when I could proudly claim "I have no idea how good or bad Apple's customer service is. I never have a problem with my Macs that cause me to call them."

Sadly, those days have long passed...

LouZer

Fresh-Faced Recruit

Joined: Nov 2000

-5

Re: This is not

06/26, 09:59am reply

"So you're saying you'd rather pay twice retail price ... blah blah ..."

This lazy comment is getting tiresome. Yes, a top of the line Mac costs twice as much as a bottom of the barrel Dell, but is that really relevant? If any of the people making it would bother actually CHECKING comparable products from Apple and DEll, they would find that the Mac product is SLIGHTLY more expensive, but only slightly. For instance a Macbook pro 17" costs $2499, an similarly configured Dell 17" costs $2379 (price as of this morning). Twice the price? I think not! Better build quality and service is just icing on top of the cake.

ff11

Fresh-Faced Recruit

Joined: Apr 2004

+1

Under one-roof factor

06/26, 10:07am (1 reply) reply

I wonder how much of an advantage Apple has in this area from owning both the software and hardware? There's less chance for a customer to hear "well, that sounds more like a more serious software problem which we don't handle.".

c4rlob

Fresh-Faced Recruit

Joined: May 2009

+1

Simple

06/26, 10:13am reply

I think Apple gets away with having to not do a TON of support simply because a lot of people mainly use Apple made software and hardware, and most of those work pretty dang well with each other.

Salty

Professional Poster

Joined: Jul 2005

+1

Re: This is not...

06/26, 01:53pm reply


This lazy comment is getting tiresome....they would find that the Mac product is SLIGHTLY more expensive, but only slightly.


And that argument is getting tiresome. Because you have to start with a limited supply on the Mac side, then match that with something on the PC side. The Mac side always just compares mac specs (and I thought Macs weren't about specs) but not about needs.

I want a tower so I don't have to daisy chain a bunch of hard drives on my desk or buy some extra NAS case or something. Mac price, $3000. Now, I don't need quad-code processors, but that's what you get. So to do comparisons, the Macs out there tell you I have to now price out a Dell with Quad-core xeons, even though I would end up with much more than I need or want.

For instance a Macbook pro 17" costs $2499, an similarly configured Dell 17" costs $2379 (price as of this morning). Twice the price?

Oh, and that Dell 17" probably has more USB ports, PC card slot, smart card slot, and several other things the mac doesn't, but I'm sure we'll ignore that as well. We'll just add a bunch of dongles to the mac with external peripherals!

And, no, not twice the price. But Constable Odo was comparing cheap PCs to expensive macs and then arguing that paying twice the price was worth it to get support (the twice the price, I'm assuming, coming from how he said he'd just buy another cheap PC, swap parts, and still come out ahead, so I guess actually more than twice the price).

testudo

Fresh-Faced Recruit

Joined: Aug 2001

-3

Re: This is not...

06/26, 02:24pm reply

Testudo, I will give you that Apple does not offer as many low end choices as some PC vendors. But that's an entirely different argument than claiming Apple charges more for the same hardware.

And yes, the Dell laptop probably has a few features the Apple does not, but the Mac also has a few features the Dell does not such as unibody aluminum construction, LED backlit screen, backlit keyboard, and MUCH lower weight (the Dell weight FIVE POUNDS more!). But it is the closest we can come to matching components. I find the argument of comparing expensive macs to cheap PCs without putting it in exactly those terms to be extremely dishonest.

ff11

Fresh-Faced Recruit

Joined: Apr 2004

+1

Popular News