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MS details Win 7 prices, free PC upgrade program

updated 09:55 am EDT, Thu June 25, 2009

Windows 7 Pricing

Microsoft this morning outlined its final pricing for Windows 7. Extending an olive branch to Windows XP owners refusing to upgrade to Vista, the company says it's allowing both these and Vista owners to pay $120 to upgrade to Windows 7 Home Premium, $200 to move to Windows 7 Professional, and $220 for Windows 7 Ultimate. Full, non-OEM copies will cost $200, $300 and $320 respectively.

To offset reluctance from early buyers, however, Microsoft also says it plans to offer large discounts for pre-orders. A limited early program will price upgrade versions of Home Premium and Professional at $49 and $99 respectively. Additionally, large PC manufacturers like Dell and HP are planning free Windows 7 upgrades, in many cases beginning today, that will give buyers of new Vista PCs a copy of the newer operating system when it ships October 22nd.

Costs for other Home Basic and Starter, which are targeted at the developing world and netbooks, aren't yet public. Unlike Apple, Microsoft also has no multi-user license for home and makes buyers purchase individual copies, though the company is reportedly considering a solution to the problem.

The pricing of Windows 7 is particularly vital for Microsoft, which suffered a rare revenue decline in early 2009 owing both to economic troubles and active resistance to Windows Vista. Most businesses still avoid the 2007 releases due to app incompatibilities or concerns about sluggish performance on existing systems. A smaller portion of home users have also resisted Vista, but nearly all netbooks have had to run XP due to Vista's excessive performance demands and have cost Microsoft money as it dumps the price on XP to keep Linux out of the field. Windows 7 can run on these systems regardless of version and should boost the prices of netbooks by $20 or more, helping Microsoft's bottom line.

The Windows developer is also facing indirect pressure from Apple, which undermined Windows 7 by pricing an upgrade-only copy of Snow Leopard at $29; the impact is largely symbolic given the inability for non-Mac owners to upgrade but will potentially lead to a greater percentage of Mac users running the latest software than Windows customers. An upgraded version of the Mac Box Set with Snow Leopard, iLife and iWork will still cost less than the full retail price of Windows 7 Home Premium.



By Electronista Staff
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Comments

  1. jpellino

    Fresh-Faced Recruit

    Joined: Oct 1999

    +2

    Once again...

    Redmond plays catch-up to Cupertino. They're nothing if not predictable.

  1. DeezNutts

    Fresh-Faced Recruit

    Joined: Apr 2008

    +2

    pressure from apple?


    How is leopard upgrade pricing causing pressure on MS?

    Its not like you can buy a $29 upgrade to snow leopard and install it on your Dell.

    I have both a Mac and a PC. Snow Leopard's upgrade price is a non-issue on the PC side. I'm still going to be moving to Windows 7 regardless. They could give Snow Leopard away for free and it still would have no impact on the PC side for me.

  1. Peter Bonte

    Fresh-Faced Recruit

    Joined: Aug 2001

    +1

    re: pressure from apple?

    Then why does Microsoft make such a big fuss about Mac vs PC pricing? There is a good reason why almost nobody buy's a Windows retail copy.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -1

    so

    People always say PC users never upgrade their OS on the PC until they buy a new computer, so what's the big deal on pricing?

    And, yes, let's complain about those people who bought cheap OEM copies of Windows XP or Vista are now having to pay full price for Windows 7? Seriously?

    We could have the same conversation about Apple's upgrade pricing, but Apple doesn't offer upgrade pricing.

  1. DeezNutts

    Fresh-Faced Recruit

    Joined: Apr 2008

    +3

    rere: pressure from apple


    MS advertises the difference between pricing on the whole package, which makes sense as someone buying a Mac is not going to be paying for a windows license to MS (in most cases, bar the fools who actually pay for XP for bootcamp).

    When it comes to up to operating system upgrades I do not see how the price difference means anything. So I can get Snow Leopard for $29. Wow. That does not do a damn thing for my PC that I might want to upgrade the operating system on.

  1. sbarton05

    Fresh-Faced Recruit

    Joined: Jan 2005

    0

    morons

    You guys for real that stupid? SL has a complete rewrite of the finder and moves to a pure 64bit driver model and some additional features and polish. Windows 7 removes UAC and applies essentially all the c*** in the Vista SP2 and some you idiots go gaga for it.

    Please please please stay Windows users.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -1

    Re: morons

    SL has a complete rewrite of the finder

    So, Apple FINALLY rewrites the Finder (something that should have been done by 10.3, let alone by 10.4 or 10.5) and they get props for it?

    and moves to a pure 64bit driver model and some additional features and polish.

    Wow, a 64-bit driver model? How exciting! Does that mean all the peripherals people have will need new drivers? And when can we expect those new drivers, especially from the companies that take forever to upgrade their drivers in the first place?

    The reason Apple is charging only $29 for this is they even know that charging $129 for something that is mainly a bug-fix and optimization of Leopard would make all but the purest of fanboys upset.

    And no one cares what MS charges for a full or upgrade retail copy of Windows because most people don't upgrade anyway.

  1. sbarton05

    Fresh-Faced Recruit

    Joined: Jan 2005

    -2

    Re: morons

    Right, so all those peeps running Core2Duos and Quads are going to keep running Vista or XP. Please, the MS lemmings are going to line up by the millions to buy this upgrade. Your average Vista Ultimate user is going to be into MS for $500 large in the past 3 years just to get most (not all) of what they were sold to begin with.

  1. sbarton05

    Fresh-Faced Recruit

    Joined: Jan 2005

    -2

    Re: morons

    Right, so all those peeps running Core2Duos and Quads are going to keep running Vista or XP. Please, the MS lemmings are going to line up by the millions to buy this upgrade. Your average Vista Ultimate user is going to be into MS for $500 large in the past 3 years just to get most (not all) of what they were sold to begin with.

  1. shawnde

    Fresh-Faced Recruit

    Joined: Apr 2008

    +1

    re: Pressure From

    @DeezNutts

    I think the point here is that Apple is showing good will to the consumers who maybe comparing these prices, when it comes time to making a decision between Mac or PC.

    They may see that MS charges an average of $180 for upgrade pricing, while Apple is charging $30. Since we can all agree that Snow Leopard is a bugfix/optimization upgrade, and Windows 7 is pretty much the same, then they would be comparable in terms of "features" they provide. Therefore, Microsoft is charging 6 times as much !!

    This shows how much good will MS is extending to its user base, despite having F*cked them over by Vista (which had it's own upgrade fee).

    It's more political than economical.

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