Just because something is 5 stars doesn't mean it doesn't require improvement.

A review should be based on the device at hand not its future potential.

A real review should look at the product and look at what it does and make judgements based on that.

Does it do what it says it does? Yes.
Does it do what it says it does well? Yes.
Is it easy to use? Yes.
Is it value for money? Depends on your perception of value.

Just because a review gives 5 stars doesn't make it biased it's just how the reviewer weighed everything up.

In other words this version is rated 5 stars. The next version may be rated 5 stars. The version after that may be rated 4 or less. You review by what you have not what you think it should have.

This is an inane analysis. Is every upgrade there to persuade owners of previous generation iPhones to upgrade? Is this called complacency? Wow, what are we missing here? We're missing a knowledge of environmental literacy here. A phone upgrade should not necessarily be seen as persuasion for older iPhone users to upgrade.

The analysis in this article is inane and begs for more environmental awareness and begs for less consumer consumption!

I would disagree that this update subtle. The guts have been greatly improved to include doubling the capacity of storage. I can't compare to the original iPhone, but it does feel good in the hand, what would you do to case and still be able to offer the slim design with larger display? In this case I'd say if it fits leave it - I think Apple found a good balance here - it's not all about making things smaller and smaller. If they kept this design and just continued to improve battery life and capabilities as technology allows - I think that's a win. A smaller iPhone means a smaller screen. A slimmer iPhone means a different feel in the hand. We should expect to keep seeing iPhones in this form factor with things like 4G, longer battery life, and storage in the future. IMO there's not a single phone out there that is following the iPhone that comes close to the balance achieved by the iPhone's current design.

A review should be based on the device at hand not its future potential.

Really? So people who reviewed the earlier iPhones had no reason to gripe about missing features, like search, or copy/paste, voice dialing, bluetooth headsets, etc?

Actually, according to your tests, you would be giving the Zune 5 stars. Ready to do that?

I would disagree that this update subtle. The guts have been greatly improved to include doubling the capacity of storage.

To mere mortals and the general population, these are enhancements they would not notice or feel. Only the geeks are going "Check out the changes to the guts!".

If Apple released a new MBP that looked like the current one, but was faster and new logic board, more RAM, and a better iSight, and argue that it was a major change?

@ testudo,

So if your idea of a major change doesn't encompass the internal components being totally upgraded and improved, then what does?

If they were offered in the colors chartreuse or fuchsia would that be a "major change" in your book?

Who cares what Testicles think. The 3GS deserves a five star rating period.

If I come across an article that he hasn't commented on I'm shocked!

"We can't give it a perfect rating as a result, and we don't believe there will truly be such a thing as a perfect phone."

It may not be possible to give 4.5 stars in their setup, but it's clear if you read the article that they acknowledge the iPhone is not perfect.

Perhaps prudence instead of opinion would be a better pursuit on your part.