updated 11:05 am EDT, Mon June 29, 2009
Acer May Overtake Dell
Taiwanese PC builder Acer is poised to outpace Dell and get second place in PC industry market share, new insights show. The New York Times notes that Acer gained 3 percent world market share last year compared to a near-flat 0.1 percent for Dell and that the gap closed this past quarter to just 2 percent. The difference is attributed to a clearer focus on PCs than Dell as well as an emphasis on lower-cost systems and a much leaner inventory system that sees Acer worry less about stock.
The company is one of the few to benefit from the rise of netbooks and has ousted ASUS for the top spot in the category. As it focuses primarily on retail, it also doesn't have to consider limiting selection or pricing to avoid cannibalizing a direct sales business as with Dell or HP.
Acer is also edging out most other PC builders in planning to launch multiple smartphones this year. Dell has never produced a smartphone and is only poised to have a limited release of an Android-based model with an undetermined release date. HP currently has only two true modern smartphones and has struggled to get significant carrier deals.