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Microsoft picks ad firm for "Pink" phone

updated 11:00 am EDT, Wed July 1, 2009

MS Picks Ad Firm for Pink

Microsoft has picked the ad firm that will represent its "Pink" smartphone interface, sources said Wednesday. AdWeek hears that a contract bid has been won by McCann Erickson's TAG group, trumping others. The leak doesn't include any details of what "Pink" involves but adds that McCann already handles advertising for Windows Mobile, supporting the phone connection.

The project is currently assumed to be a superset of the upcoming Windows Mobile 7 platform that would add elements of the Zune interface and significantly improve the operating system's support for music and video. Microsoft has openly signaled that it intends to spread the Zune concept to smartphones and is under pressure to close a large gap between its own software and Apple's. Much of Windows Mobile 6.5's media foundation is still based on software dating from Windows Mobile 5 and has led companies like HTC to build their own replacement apps.

It's now suggested by a leak to ZDNet, though, that Microsoft has just one phone maker tapped to produce phones based on the initiative and that it's likely to be either Motorola or Sharp, either of which has worked with recent Microsoft acquisition Danger on producing Sidekick messaging phones. "Pink" may involve interface choices similar to what exists on Sidekicks today.

A launch for the specific interface still hasn't been dated, but Microsoft is still understood to be rushing Windows Mobile 7 in an attempt to avoid the delays that also hurt Vista and could have shipping devices in stores by April.

By Electronista Staff


  1. eldarkus

    Fresh-Faced Recruit

    Joined: Feb 2004



    Hopefully, it will feature Ballmer and Jason Alexander in a 5 minute discussion about traffic jams, panda bears, pudding pops and the real estate market.

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005


    The Only Thing Worse

    The only thing worse than Microsoft taking years to release its kludgy, clunky bug-infested software is Microsoft rushing to release its kludgy, clunky bug-infested software.

    But hey, Baldmer successfully managed to kill the iPod, so why not kill the iPhone and complete Apple's utter demise?

  1. jarod

    Fresh-Faced Recruit

    Joined: Apr 2005



    I'd love to see Ballmer in pink.

  1. garmonbosia

    Fresh-Faced Recruit

    Joined: Aug 2002


    LOL (2)

    "I'd love to see Ballmer in pink."

    She wouldn"t

  1. testudo

    Forum Regular

    Joined: Aug 2001



    Now we've got 'sources' who claim to know an ad group has been picked to run a campaign for an unknown device that will be released at an unknown time, if it exists at all.

    Next up, more information on Apple's "Asteroid" project, and what Apple is really going to do with ''.

  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008



    Rhymes with "stink".

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