Cellphone maker LG today breathed life back into conventional phones with promises that it would launch a new Chocolate phone. Without providing many details at this early stage, the company vows the mystery device will be "minimalist" but won't involve a touchscreen, arguing that it will "maximize usability" with traditional controls. Teaser photos for the device hint at a bar or slider design with relatively upscale controls; historically, all Chocolate models have been sliders and usually emphasized music playback.

A full unveiling is planned for August, but LG in the meantime says it will supply more information on a regular basis between then and now. Chocolate phones have usually launched worldwide and, in the US, have been exclusive to Verizon. It's not certain if that relationship will persist for the new model.