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NPD: netbooks to make up 25% of notebooks

updated 02:10 pm EDT, Mon July 13, 2009

NPD Says 25pc Netbooks

Netbooks are growing in popularity so quickly that they could represent a quarter of all portables sold this year, the NPD Group's DisplaySearch predicted today. Although netbook shipments should almost exactly double their 2008 levels to about 32.7 million in 2009, the researchers sees the total notebook market actually dropping by 100,000 systems to 129.5 million. The inertia would leave netbooks consuming 25.3 percent of the entire portable business this year.

The rapid shift is said to stem from a combination of demand for netbooks as well as hesitation to buy notebooks elsewhere. About 40 percent of all notebooks are shipping to Africa, Europe or the Middle East, where many of the buyers are less likely to have money for more expensive systems. A recent push by carriers in North America to offer 3G-equipped netbooks is also expected to help.

Most of the reluctance for larger notebooks comes from the business world, where the economic collapse has led many companies to hold off from buying new systems until necessary. Many of these have also consciously avoided upgrading to Windows Vista and many not buy notebooks until at least the Windows 7 launches in October, when at least some of the compatibility and performance problems will have been fixed. The true recovery isn't anticipated until 2010, however.

Companies heavily invested in netbooks, like Acer and ASUS, have historically benefited the most from the netbook rush while others with equal feet in both environments, like Dell, have struggled. Apple is one of the few to have averted releasing a netbook quickly and has so far been successful outside of netbooks, but recent rumors have a touchscreen netbook-like Mac arriving in October that would shore up the lack of a system significantly below the $1,000 mark.



By Electronista Staff
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Comments

  1. Geordiekeith

    Fresh-Faced Recruit

    Joined: Aug 2003

    +1

    Me too...

    I have giving up waiting on Steve. For the first time in 17 years (since I bought my first Mac, an LC II) I just ordered a Windows machine - a Lenovo S10, on which I will be installing Mac OS X (I bought the Leopard DVD Steve, I'll use it as I wish). I need something to accompany my work Blackberry and the iPhone is too small, and my MacBook too big to carry all the time. And I want want a keyboard, not touchscreen....

  1. Eldernorm

    Fresh-Faced Recruit

    Joined: Sep 2007

    0

    @Geordiekeith

    Good for you. Buy what you want and use it. But me, I am not into buying things that I have to crack as soon as I unwrap them. :-(

    PS, don't hold your breath for the Apple netbook. They may come up with something but I am guessing it will be a world different. Anyway, you can buy a MacBook Air if you need light weight.

    Just a thought,,,, if you are running Mac OS, is it really a windows machine or just some hardware that is patched so you can buy cheap??

    en

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Re: @Geordiekeith


    Good for you. Buy what you want and use it. But me, I am not into buying things that I have to crack as soon as I unwrap them. :-(


    Crack? He's not cracking the netbook. He's deciding to install OS X on it. Which isn't much different than users who get a new macbook and re-install the OS to remove the c*** from the drive.

    Anyway, you can buy a MacBook Air if you need light weight.

    And talk about light! Think of all the weight you lose just in the wallet!

    Seriously, only Mac-fans can state with a straight face that a $1500 13" screen computer is a comparable choice to a $400 10" screen computer. Who wants that extra $1100 anyway...

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    oh

    Just a thought,,,, if you are running Mac OS, is it really a windows machine or just some hardware that is patched so you can buy cheap??

    Its a windows machine. He knows that too, because there's a sticker on the case that tells him. And another for the processor. One for the graphics GPU. One for the maker. And a large one describing the features of the laptop.

  1. Geordiekeith

    Fresh-Faced Recruit

    Joined: Aug 2003

    +1

    Not lightweight

    You miss the point with the MacBook Air - it may be light, but it has the same footprint as my MacBook. My 12" Powerbook is a much more conveniently sized machine, but showing its age now, and still heavy compared with a Netbook.
    The Lenovo has a small footprint, perfect for plane and train tables, long battery life, and yes, at a price that makes me worry less when carrying it all the time. Not to mention the built-in card reader to save photos while travelling (taken on a real camera, not an iPhone substitute).
    After almost 20 years of using and abusing Macs from System 5 on, patching the system is not a newbie for me - it was once a reason to use Mac OS (remember ResEdit?). Part of the fun was getting it to work the way you wanted. Apple has gone the other way, with the closed App store for the iPhone, restricting what software you can run on the iPhone, and now deciding that we do not need cheap machines to run Mac OS - you need some glossy glass plate with a virtual keyboard and a $1000 for the privilege.
    I like the spirit of the community which has worked out the patching of all the drivers to get MacNetBooks working - like a couple of guys in a garage starting something- who knows where it will lead?
    As for labels, shouldn't the MacBooks have an "Intel inside" label on them?

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