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RIM to launch own online music service

updated 10:00 am EDT, Mon July 13, 2009

RIM music service coming

BlackBerry handset maker Research in Motion (RIM) will reportedly launch an online music download service for BlackBerries in order to compete with competitors Apple and Nokia. The application will be a result of a partnership with a UK-based music website, 7Digital and, according to 7Digital's marketing manager Peter Davis, will be free to download. In a unique approach, the quality will change depending on the network: BlackBerry users on a 3G network will download lower bitrate AAC tracks to save time, but can immediately move to 320Kbps MP3 downloads when on Wi-Fi. A sync feature will also connect the phone to a computer over Wi-Fi to transfer without requiring a USB link.

Like its rivals, RIM will skip subscription services in favor of 99 cents per track or $9.99 per typical album whether accessed from a BlackBerry or a home computer. 7Digital has a library of some six million tracks, with the majority DRM-free. It will also be more in-depth than Apple's iTunes or Nokia's Comes With Music as it will offer editorials that include recommendations on which music to download as well as feature articles and reviews.

The service will launch concurrently in September in the UK, US, Canada, France, Italy, Germany and Spain.

RIM's effort follows a similar attempt to shadow the Apple business model by launching BlackBerry App World in April. While larger than the Palm App Catalog, the central portal for third-party software has struggled to expand as it took three months to reach the 2,000 app mark where the iPhone's App Store has expanded at an average rate of 4,167 new apps per month in its first year. [via TGDaily]



By Electronista Staff
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Comments

  1. Salty

    Professional Poster

    Joined: Jul 2005

    0

    Oh poor RIM

    Poor RIM, their greatest asset seems to be the leagues of teenagers addicted to BlackBerry messenger. I'm scared they'll face the same sort of fate as Microsoft, end up being a dominant brand that people follow not because it's actually better but because it once did well and people got used to it.

    RIM hasn't done anything really new since they came out with the scrolly ball. The paradigm for the blackberry is still back key and menu button, and the learning curve is still way higher than an iPhone or probably even an android device.

  1. ff11

    Fresh-Faced Recruit

    Joined: Apr 2004

    0

    Playing into Apples hands

    Everyone and their brother is coming out with their own music and App stores instead of banding together. Apple doesn't mind, divided you fall.

  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008

    0

    They should focus

    RIM needs to focus on their cash cow. Corporate IT drones. It's their cash cow.

  1. climacs

    Forum Regular

    Joined: Sep 2001

    0

    me too!

    me too! me too!

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -3

    pick one...

    Poor RIM, their greatest asset seems to be the leagues of teenagers addicted to BlackBerry messenger.

    RIM needs to focus on their cash cow. Corporate IT drones. It's their cash cow.

    Well, which one is it? IT drones (and they're apparently drones because they haven't jumped on the iPhone bandwagon) or leagues of teenagers?

  1. nat

    Junior Member

    Joined: Mar 2002

    +4

    pick one

    "Well, which one is it?"

    because, you know, it couldn't possibly be both.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -2

    Re: pick one

    Well, not when one person says their market is all those teenagers. And then the other says its just IT people. So one can't see any consumer ever buying it, and the other says it only exists because of the teenage consumer.

    Sure it can be both, and RIM would want it to be both. But the fanboys can't understand how anyone would own anything non-Apple, let alone how any company (not apple) can still actually sell any product. So they come up with ridiculous categories on people. Like those who buy a Pre must be doing it because they're Sprint whores or something, and not that they might actually like Sprint over ATT, or, gasp, the Pre over the iPhone...

  1. nat

    Junior Member

    Joined: Mar 2002

    +1

    uh

    "Well, not when one person says their market is all those teenagers. And then the other says its just IT people."

    and who says these two have the final word? it could be that neither are correct. is it both or neither of simply one of them?

    instead of pondering this question to end all questions why don't you post something that is not geared at trashing other posters or the mac or the mac community?

    until you show me your badge indicating that you alone are the poster police and you alone possess the final verdict then what in heavens name is your point?

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    0

    What exactly drives

    BlackBerry sales growth? Is it mainly texting? I don't suppose there's anything wrong with BlackBerry adding a music store, but are the majority of BB users even interested in downloading music. How do must BB users get music to their devices now? RIM needs to try whatever means possible to keep their subscriber growth up. We'll see how things turn out in six months or so.

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