updated 04:35 pm EDT, Wed July 15, 2009
Mitsubishi, Vudu team up
Starting July 16th, Mitsubishi will give buyers of the majority of its TVs a Vudu HD set-top box and $50 of movie credits. The promotion will run until August 10th at stores carrying Mitsubishi sets and effectively provides a $200 discount on the combo. Vudu offers over 2,000 high-definition movies from more than 40 studios and distributors and gives users renting or purchase options for the content.
"We simply wanted to provide a value-add bundle other than Blu-ray, something new and exciting for our retailers," said Frank DeMartin, Mitsubishi's marketing VP.
Retailers usually bundle HDTVs with high-definition Blu-ray players or DVD players, and this marks the first such offering from a TV manufacturer for accessing online content. [via Twice]