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Microsoft retail shops to open near Apple's

updated 02:45 pm EDT, Wed July 15, 2009

MS Retail Near Apple

Microsoft's planned retail stores will deliberately open near Apple stores, the company's COO Kevin Turner said in a presentation today at the Windows Partner Conference. The executive was emphatic that the stores wouldn't imitate Apple retail, at least in the long term, but that they would "innovate." Specifics of how this would work weren't mentioned in the session.

Retail store VP David Porter had previously pitched the stores more as demonstrations of Microsoft's newer technologies, like Windows 7 and the Zune, rather than a cornerstone of its sales strategy as with Apple. Turner also reiterated an additional observation of Porter's and said that Microsoft would share what it learns about running the stores with other companies.

The approach is new but consistent with Microsoft's advertising strategy. Its online and TV campaigns have taken to always comparing against Apple, often juxtaposing Apple's supposedly higher prices versus inexpensive Windows systems. A retail initiative on this level is likely meant to let buyers compare for themselves.

Turner didn't give a particular opening date for the stores, though they're expected to open in the fall and may well be timed at or near the October 22nd launch date for Windows 7. [via ZDNet]



By Electronista Staff
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  1. Roehlstation

    Fresh-Faced Recruit

    Joined: Aug 2001

    +5

    LAME

    Just Lame.

  1. Go Bells

    Fresh-Faced Recruit

    Joined: Jun 2004

    +17

    hmm..

    I hear that as you walk in the door, you will be immediately handed a literature sheet from McAfee and Symantec reps, warning that your virus definitions are out of date and need to be upgraded-

  1. TomSawyer

    Fresh-Faced Recruit

    Joined: Jan 2008

    +17

    Hah

    Microsoft using the term "innovate," what an oxymoron. This press release is so jacked-up Ballmer must have written it.

  1. Rcueto

    Fresh-Faced Recruit

    Joined: Jul 2009

    +6

    Funny....

    They will figure out how to innovate just as soon as Apple shows them. Its sad how desperate M$ seems to be getting. Try something different....try showing people how good your products are and easy to use etc...not how your better than the other guy with no justification....Oh wait...Apple shows people how good their products are already...dang...

  1. Rcueto

    Fresh-Faced Recruit

    Joined: Jul 2009

    +4

    Funny....

    Since Balmer is so dismissive of any tech that could compete with M$, I wonder how long before he is
    'dismissed'

  1. Call-151

    Fresh-Faced Recruit

    Joined: Mar 2009

    +6

    Bring it

    Hilarious. Bringing more tech seeking consumer traffic in range of the "I can't resist the mysterious force pulling me into the Apple Store" is sure to drive Apple retail sales to even greater heights.

  1. Bobfozz

    Fresh-Faced Recruit

    Joined: Jul 2008

    +6

    Apple

    Read about S Jobs and the guy they hired for this and you'll find they spent a long time working on this concept... and it worked... and MS is going to do this in a few months. The only "long times" they know about are new OSes.

    They'll have to stock these puppies with lots of "stuff" (not just Xbox and Zunes) or they are going to get killed. This is nothing but a con job for PC users -- because their fanboys are like ours (Mac) but in denial and they will be glad to see anyone thump Apple's butt. Everyone has tried, and everyone wants an Apple Killer--but then where would the innovation come from?

    Glad MS admitted they are still continuing to copy, but that's not enough--it's never enough!

  1. sgirard

    Fresh-Faced Recruit

    Joined: Aug 2005

    +2

    Put 'em side by side

    Apple wins that comparison.

  1. bradpdx

    Fresh-Faced Recruit

    Joined: Sep 2007

    +4

    And sell what, exactly?

    Apple makes devices that do things. You can show them off, put them in a box and sell them at a physical store.

    What does MS make, other than Xbox and Zune? Pretty much corporate-centric software. Why the h*** do a storefront for that?!? Makes no sense.

    MS has never sold successfully to consumers and they aren't about to start now. They sell to hapless OEMs and business IT shops, that's it.

  1. mjtomlin

    Fresh-Faced Recruit

    Joined: Oct 1999

    +5

    Don't get it.

    What exactly are they trying to accomplish? How much of Microsoft's revenue comes from consumers? A majority of their sales and profits come from the enterprise. Are they fearful of declining enterprise revenue? Was Vista such a huge disappointment that they feel they need to reach out to consumers directly so there's not a repeat with Windows 7? If they aren't planning on selling anything and basically just using the outlets for demonstrations, then how do they plan on justifying the cost?

    The answer... Microsoft is a lumbering dinosaur that's become too big to be efficient, nimble or innovative. Rather than thinking about becoming more focused, they insist on carrying as much as they can and trampling over everything else. They've reached into too many areas as it is and are suffering from it. Rather than build upon its core competencies, they extend their reach into areas that they can't control or own by way of their desktop/office monopoly.

    By creating the XBox and Zune-system and now retail shops they've gone against their "grain" and given credence to Apple's way of doing things in the consumer space. They need to just bite the bullet and create a spin-off company, and call it "Mapple" or better yet, "Lemon".

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