updated 07:15 am EDT, Thu July 16, 2009
MS denies Apple request
Microsoft's Chief Operating Officer, Kevin Turner, claimed at the company's Worldwide Partner Conference that Apple lawyers have asked Microsoft to stop its Laptop Hunter ad campaign. Turner said he received a phone call from Apple lawyers who argued that the ads were no longer accurate as it had reduced its computer pricing, particularly for the MacBook Pro. Rather than comply, however, he expressed enthusiasm at the result.
"They took like $100 off or something," he said. "It was the greatest single phone call in the history that I've ever taken in business."
Turner also insisted that, because of the response to the ads, Microsoft is "just going to keep running them and running them and running them."
During the Worldwide Partner Conference keynote Turner had also discussed placing the upcoming Microsoft stores near competing Apple stores. The Laptop Hunter ads are rumored to be hurting Apple's image, making its computers appear overpriced and lacking in the range of choices available to Windows. While Apple has argued that Windows PCs are often lower-quality, critics have also accused Microsoft of exaggerating the difference by trying to compare against more expensive systems or by deemphasizing weaknesses of the Windows systems customers actually choose.
The most recent Laptop Hunter ad features a couple named Matt and Olivia and their baby, Jayden, while they are looking for a computer for less than $700. They specify that the computer must have a large screen, photo sharing capabilities, and strong battery life.