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Apple asked MS to stop Laptop Hunter ads?

updated 07:15 am EDT, Thu July 16, 2009

MS denies Apple request

Microsoft's Chief Operating Officer, Kevin Turner, claimed at the company's Worldwide Partner Conference that Apple lawyers have asked Microsoft to stop its Laptop Hunter ad campaign. Turner said he received a phone call from Apple lawyers who argued that the ads were no longer accurate as it had reduced its computer pricing, particularly for the MacBook Pro. Rather than comply, however, he expressed enthusiasm at the result.

"They took like $100 off or something," he said. "It was the greatest single phone call in the history that I've ever taken in business."

Turner also insisted that, because of the response to the ads, Microsoft is "just going to keep running them and running them and running them."

During the Worldwide Partner Conference keynote Turner had also discussed placing the upcoming Microsoft stores near competing Apple stores. The Laptop Hunter ads are rumored to be hurting Apple's image, making its computers appear overpriced and lacking in the range of choices available to Windows. While Apple has argued that Windows PCs are often lower-quality, critics have also accused Microsoft of exaggerating the difference by trying to compare against more expensive systems or by deemphasizing weaknesses of the Windows systems customers actually choose.

The most recent Laptop Hunter ad features a couple named Matt and Olivia and their baby, Jayden, while they are looking for a computer for less than $700. They specify that the computer must have a large screen, photo sharing capabilities, and strong battery life.



By Electronista Staff
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Comments

  1. itguy05

    Forum Regular

    Joined: Apr 2005

    +16

    Doubtful this happened.

    I really can't see Apple telling MS to stop - they really have no leg to stand on.

    What they should go after are the facts that the laptop people bought did not really meet their needs.

    First one was poor battery life, low RAM, and low res screen.

    Second was more of the same.

    Video Editing girl bought a machine that didn't even have any editing S/W.

    The gaming kid's laptop was not up to the task.

    All in all, MS is looking more and more scared - opening stores next to Apple? Please.

  1. EternalGuest

    Fresh-Faced Recruit

    Joined: Mar 2009

    +15

    hm

    would it also happen via phone call? i thought that these type of things happened through mail and email as proper procedure (so they can be documented correctly for legal proceedings later). am i wrong?

  1. appleuzr

    Fresh-Faced Recruit

    Joined: Aug 2006

    +14

    Come on...

    I believe this story no more than I would believe a story about MS calling Apple to say stop your 'Get a Mac' ads.

    Apple lawyers don't call people they send letters.

  1. ethical_paul

    Fresh-Faced Recruit

    Joined: Mar 2002

    +10

    This guy is a tool

    Let's see his proof.

  1. robttwo

    Fresh-Faced Recruit

    Joined: Nov 2005

    +17

    alike

    Is everyone who works at MS bald and stupid?
    No lawyer would call to do this - seriously, if they got a call it was from someone pranking them.
    And who DIDN'T know Macs were more expensive before these ads. That is all any PC-er has been saying for 25 years. So are BMWs and Mercedes.

  1. Eldernorm

    Fresh-Faced Recruit

    Joined: Sep 2007

    +11

    @robttwo

    Bald and stuipd??? Maybe so. :-)

    But Macs are not more expensive, they just do not make cheap computers. Match item for item and Macs still run about the same price.

    PS I mean cheap as in really cheap. I am still running an iBook G3 that is 5 years old and its running Tiger. Runs like a champ. My friend has bought 3 computers, cheap ones that they then added all the extras on (now same price as a Mac) and two of them are in the trash since they stopped running and no one wants to pay $300 for tech support. :-)

    Just a thought.
    en

  1. taojones

    Fresh-Faced Recruit

    Joined: Jul 2009

    +2

    mess with the bull

    well Apple was nice about it MS laughed in their face
    NOW THE GLOVES ARE OFF

    i really think Microsoft is going to regret this when Apple fires back with Media that will undoubtedly show the truth
    I can't wait to see Mr PC explain why you get 1/2 an operating system with windoze 7 "home edition"
    to get the rest ( your graphics drivers ) you have to fork up a "C" note!

  1. njfuzzy

    Fresh-Faced Recruit

    Joined: Apr 2001

    +4

    Legality

    If the facts represented in an ad like this are wrong, Apple has every legal right to stop MS. Only they don't need to call MS directly, they can call various government agencies. Advertisers cannot say false things about their competitors.

    Comment buried. Show
  1. testudo

    Forum Regular

    Joined: Aug 2001

    -27

    Re: doubtful

    What they should go after are the facts that the laptop people bought did not really meet their needs.

    First one was poor battery life, low RAM, and low res screen.

    Second was more of the same.


    OK, but I don't recall them saying "I need a high-resolution screen with loads of RAM and long battery life." Or are you just trying to come up with short-comings of the laptops?

    And most Windows laptops out there come with as much, if not more RAM, than Apples (I bought a $500 laptop for work that came with 3GB in it).

    Video Editing girl bought a machine that didn't even have any editing S/W.

    Um, you're wrong, since Windows comes with Windows Movie Maker. And if the woman's a professional wanting to 'cut video', she'd want pro software anyway, not iMovie or the ilk.

    The gaming kid's laptop was not up to the task.

    Well, at least it can play more games than the Mac can (unless you install Windows on it and play most of the games there). And I didn't see the commercial, but doesn't it matter what games they want to play?

  1. LEStudios

    Banned

    Joined: Jul 2008

    +6

    MS is a Idiot Company!

    Come to think about it. A lawyer would have came to in person rather a telephone call. Is this guy nuts? What drugs do they have at Microsoft?

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